Do you know the Tiger beer brand is older than Singapore as an independent nation?
Born in Singapore since 1932 when the island was still part of Malaya, Tiger celebrates 90 years of boldness, progress this year. Before Tiger, it was once believed that no beer can be brewed in the Asian heat. Yet, Tiger defied the odds to create a world-acclaimed tropical lager that is born in the streets of Singapore.
This story of defying expectations and overcoming the odds mirrors the progress of Singapore as a nation and it’s that same spirit of boldness that will the brand moving forward. Honouring this common journey with Singapore, Tiger’s 90th anniversary seeks to rally Singaporeans together to roar as one, raising a toast to Tiger and the Lion City we all call home.
To celebrate its 90th anniversary, Tiger is uncaging a line-up of initiatives to bring people, possibilities, and passions together.
For a start, Tiger launched a limited-edition Tiger and Tiger Crystal anniversary can packaging and a collection of Tiger street swag featuring Tiger and the Merlion motifs, inviting Singaporeans to be part of the celebrations and wear local pride on our sleeves.
The street swags are pretty swanky I must say, I really like the design of the reversible hat and the bold design and colour printed on the other items.
Over the months of August and September, Tiger will also be bringing back and uncaging Tiger Time, featuring unbeatable happy hour promotions across the island.
Check out Tiger’s new anniversary brand film titled “90 Years of Boldness with Singapore, Together We Roar”:
Uncaging a bold new anniversary design
To commemorate the milestone, Tiger introduced a bold new limited-edition anniversary packaging. Inspired by the courageous spirit of the Tiger and Merlion, the anniversary cans feature Singapore-inspired artwork and showcase the meeting of the two icons as they come together to roar as one. The limited-edition Tiger and Tiger Crystal are now available in can packs via dedicated sales channels island-wide, while stocks last.
Roar with pride with the Limited-Edition Tiger 90th Year Merchandise
What’s a party without swag and gifts?
Tiger fans can get your hands on these specially curated Tiger 90th year limited-edition merchandise including bucket hats, tees, tote bags, bum bags and tumblers. These street swags are not for sale though, and can only be redeemed by participating in the line-up of activities for Tiger’s 90th anniversary. Details.
Celebrate with a toast and the return of Tiger Time
For older Singaporeans like yours truly, you ought to remember the catchy “it’s Tiger Time” jingle and infectious TV commercials when watching television during fixed time slots was still a thing.
Gather your beer buddies and mark your calendars: it’s Tiger Time once again!
Join the celebration and raise your glasses as Tiger extends the festivities with super happy hour activations at popular hangouts across the island. For 90 minutes between 6pm – 7.30pm, enjoy unbeatable promotions with your Tiger tribe at participating bars and restaurants from August to September 2022. Details.
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