Celebrating over an eventful decade of eCommerce growth, Lazada is thanking customers by taking 10 lucky Singapore customers on the trip of a lifetime!
As part of its Epic 10th Birthday celebrations, 10 Singapore Airlines First Class return plane tickets will be up for grabs. The lucky winners will be able to fly to any destination in the world that’s part of the Singapore Airlines network.
The prizes are part of Lazada’s 10th birthday celebrations, which will culminate in a mega sale on 27 March, where you can expect a celebration filled with new and exclusive launches, games and activities, on top of amazing deals and discounts.
Starting today, you can collect “Golden Tickets” (up to a total of 27), which increase the chances of winning.
Golden Tickets can be earned through completing tasks within the Lazada app, including playing the Lazzie Star game daily, achieving level milestones within the game, and inviting new Lazada customers to play Lazzie Star.
The final step is to make a purchase on Lazada’s Epic Birthday on 27 March to qualify for the lucky draw.
10-Hour Livestream
For the first time, Lazada Singapore will be hosting an ambitious, 10-hour non-stop livestream to countdown to the Birthday sale, starting on 26 March at 2 PM.
Headlined by popular local artistes like Royce Lee and Joakim Gomez, you can collect shopping vouchers, win prizes and interact with celebrities and Lazada’s Birthday Ambassadors during the livestream. The marathon livestream will end with Lazada’s Chief Discount Officer, Royce Lee, giving a sneak peek to the deals that will go live at the stroke of midnight.
Representing Lazada for its 10th Birthday celebrations are Singaporean singer-songwriter Linying, TikTok star and Taekwondo champion Ng Ming Wei, as well as gaming and esports host Victoria Cheng.
The marketing campaign for Lazada’s Epic 10th Birthday has already begun, and will be amplified across online and offline platforms such as TV, radio, digital ads, Out-of-home (OOH), social media platforms, activations and more.
More details of the Epic 10th Birthday campaign to follow in later March.
