L’Atelier Martell to open a pop-up in Singapore where you can Create Your Own Blend of Cognac and take home a Personalized Bottle

From 3 April to 29 May 2022, L’Atelier Martell welcomes you to an intimate view into Martell’s spirit of creation, blending and tasting with a series of interactive experiences. You are free to explore the L’Atelier Martell space and visit the Bar of Swifts, where specialty cocktails are served, starting from $18.

Offering a peek into the cognac ageing process, the Cognac from the Cask experience allows you to fill your own montre sampling bottle — with a personalized label — directly from an authentic oak barrel shipped from Cognac, containing a VSOP blended exclusively for L’Atelier Martell.

Only limited to 300 bottles, each 70cl bottle price starts from $128, and is specially labelled with a bottle number.

You can also top up an additional $60 to choose special bottle numbers consisting the lucky number “8”.

Brand ambassadors will also host cognac tasting masterclasses at $50/pax for three signature blends:

• Martell VSOP
• Martell Noblige
• Martell Cordon Bleu

Part of the Martell Masterclass series, the pop-up also features a VSOP blending masterclass that will be conducted in a recreated space inspired by the Cellar Master’s atelier. At $100/pax, you can create your own blend of cognac and take home a personalized montre.

An XO blending masterclass is also available exclusively to members of Pernod Ricard’s Le Cercle programme and selected Partners.

L’Atelier Martell will also offer custom bottle engravings for the Martell Cordon Bleu that will retail at $338/bottle, giving you the option of engraving exclusive motifs, names or personal messages.

The new Martell VSOP bottles featuring an all-new design leveraging The Swift as a key feature will also be available for sale at the pop-up.

Other limited-edition bottles, which will feature iconic landmarks of Singapore’s cityscape in its design, that will retail at the event include:

Martell Cordon Bleu 2021 Limited Edition 1L Bottle

Martell VSOP Special Edition by Jacky Tsai

Martell Noblige Singapore City Limited Edition

Slot for the Martell Masterclass: Art of Blending VSOP and Masterclass: Cognac Tasting can be reserved via the L’Atelier Martell website.

• Opening: L’Atelier Martell runs from 3 April 29 May 2022, 11 AM to 10 PM daily
• Where: Scotts Square, #01-01.
• Admission: FREE with patrons highly encouraged to book a slot for their visit here