Singapore-based startup DrinkAid announces Andrew Li, Chief Executive Officer (CEO) of Zouk Group, as an advisor to further propel the homegrown brand’s identity and reach in key markets.
DrinkAid is looking to enhance its offerings to provide you with a more wholesome drinking experience and is planning to venture into new markets in 2022.
The strategic alliance with Andrew and the Zouk Group is expected to amplify DrinkAid’s brand awareness and make it more accessible.
The DrinkAid recent campaign with Here Kitty Kitty, the concept bar by the Zouk Group, was well-received among Zouk patrons who were offered free cocktails for their purchase of the DrinkAid supplements.
The nightlife brand has recently expanded into the United States of America (U.S.) market which opens up more opportunities for DrinkAid in terms of exposure and market penetration.
DrinkAid is also in the midst of extending its offerings to the region and has eyes set on Malaysia, Taiwan and Hong Kong in 2022 and plans to further expand into United States, Cambodia and Vietnam by early 2023.
With more than 40 retail partners across Singapore, DrinkAid is looking to collaborate with popular pharmacies such as Guardian and Watsons to make the product more accessible for the consumers.