Dyson opens its largest Demo store in Southeast Asia at VivoCity Singapore

Southeast Asia’s largest Dyson Demo store opens at VivoCity in Singapore. The new immersive Demo space forms a part of Dyson’s global drive to grow its direct-to-consumer retail ambitions. The 178m2 space will be home to Dyson’s full portfolio of key technologies, helping customers discover, explore, and better understand how Dyson technology works.

The space focuses on the technology inside Dyson’s machines, with demonstration zones and interactive displays that show the designs at work. From showing the effectiveness of Dyson vacuums, to air quality demonstrations that show live air quality data, to Beauty Labs where shoppers can have their hair styled with the latest Dyson technology.

• Open: 10 AM – 10 PM daily
• Location: VivoCity, 1 HarbourFront Walk, #01-21/22, Singapore

Dyson Demo stores focus on offering owners an uninterrupted, hands-on experience; the ultimate in “try-before-you-buy” retail.

Dyson Beauty Lab

The new Demo store has a dedicated space for in-house hair care, equipped with three styling stations. There, customers can meet a Dyson Expert who provides advice and a personalised styling service using Dyson hair care technology, based on hair type and styling needs.

Dyson Direct Exclusive Offerings

When buying direct from the people who made it, customers can access exclusive technologies and limited edition colourways.

At the Personalisation Bar, they will also enjoy complimentary case debossing for their Dyson Supersonic hair dryer, Dyson Airwrap styler and Dyson Corrale straightener presentation cases with a selection of colours for the foil initials and gift-wrapping services.

Dyson’s portfolio of key technologies will be on display:

• Dyson V12 Detect – cord-free vacuum cleaners which features a precisely-angled laser beam that reveals hidden dust, while an acoustic piezo sensor measures and records the dust and debris that has been sucked up displaying the data on a screen in real-time.
• Dyson Purifier Cool Formaldehyde air purifier – purification machines with new solid-state formaldehyde sensing technology, designed to capture ultrafine dust and allergens, even destroying potentially dangerous VOCs including formaldehyde.
• Dyson Lightcycle Morph – new Dyson light tracks natural day light and intelligently transforms for different uses – providing the right light at the right time, precisely where it is needed.
• Dyson Corrale straightener – the only straightener to use flexing plates that shape to gather hair, this extra control enables styling with less heat and damage.

Other Dyson Direct retail spaces include Dyson Beauty Lab – Funan and Dyson Owner Centre and Demo Store – Capitol Singapore. In addition, Dyson has three mall Demo Zones in Westgate, NEX and Tampines Mall.