One year on, A GIANT promise to keeping Lower Prices That Last, Even as Inflation Goes Up

Giant yesterday announced the first-year anniversary of their Lower Prices That Last campaign with the introduction of even more essentials that customers buy the most of, with a giant promise to keep them
low into 2022.

This move is a reinforcement of Giant’s commitment to support their customers during these challenging economic times with lower prices that will stay low despite rising inflation rates.

With the celebration of its first-year anniversary of the Lower Prices That Last Campaign, Giant claimes to have delivered on its promise in keeping lower prices that truly last on everyday essentials by bringing down its prices on many everyday essentials by an average of 20% and with proven grocery basket savings of up to 13% as compared to key competitors.

ESSENTIALS THAT CUSTOMERS BUY THE MOST OF

As part of the anniversary celebrations, you can look forward to the expansion of lowered priced items to almost 700 key essential products across fresh, grocery, personal care and household essentials, as part of Giant’s long-term campaign to deliver on their lower prices that last.

Based on feedback from customers, Giant will be adding 260 more popular essentials across selected fresh and grocery items to its Lower Prices That Last campaign which include:

Perdigao Frozen Whole Chicken 1kg now just $2.65 (WAS $3.75)

Daging Rendang (Beef) at just $1.50/100g (WAS $2.39/100g)

Dettol Antibacterial Body Wash Twin Pack (2 x 950g) at the new lower price of $13.95 (WAS $15.75)

Huggies Gold Pants (Size M – XXL) now only $18.85 (WAS $21.95)

Lux Soft Touch Bar Soap (6 x 80g) at just $2 (WAS $2.45).

LOWER PRICES THAT STILL LAST ON TOP SELLING FAVOURITES

Based on customer data over the last year, Singaporeans continue to stock up on specific food essentials so you will be thrilled to discover that Giant remains committed to keeping the prices low of the following favourites:

Fuji Apple – 5 for $2.50

Ecuador Vannamei Prawns – $1/100g

Golden Pomfret – 2 for $6

Sweet Corn –$0.50 per corn

Meadows Fresh Full Cream Milk 1L –$1.95

Lee Kum Kee Panda Oyster Sauce –$3

DRIVING MAXIMUM VALUE WITH AWARD-WINNING MEADOWS

Value for money continues to drive purchases in-store with Singaporeans favouring Giant’s parent company, DFI Retail Group’s exclusive brand Meadows, which has become widely known for for their super wallet-friendly house brand pricing.

Launched over a year ago, Meadows has proved to be a resounding success, winning over customers with its incredible prices for over 300 products across the categories of snacks, dairy and other household essentials.

With 140 new Meadows products added as part of the anniversary celebrations, you will be thrilled to discover highlights such as a new Meadows Italian range which includes pasta, pasta sauce and olive oil that are imported from Italy along with an expansion of the wildly popular potato chip range – of up to 28 different kinds to delight.

GIVING BACK TO CUSTOMERS

Despite increasing commodity and supplier cost pressures across the board, exacerbated by global fluctuations brought on by the pandemic, Giant remains committed to keeping the prices of essentials low, even in the face of inflation.

Giant is also currently supporting the nationwide distribution of grocery vouchers to families affected by the pandemic with an additional $10 voucher for customers who use their $100 vouchers at any outlet. In addition, the supermarket chain extended its senior citizen discount programme earlier this year, committing to a 3% discount storewide for all seniors on all weekdays until 31 December 2021, so that they no longer have to rush in on certain days.

WHAT ELSE IS NEW

In addition to over 260 products added to the Lower Prices That Last campaign, Giant is also launching over a hundred brand new products in fresh such as:

Ipoh Sweet Potato 1KG – $2.70/pk

Thai Tom Yam Set 200G – $2.25/pk

Malaysia Wing Beans 250G – $2.35/pk

Asam Leaf 100G – $1.25/pk

Turmeric Leaf 50G – $0.95/pk

Taiwan Tea Leaf Mushroom 100G – $2.15/pk

You can also look forward to the introduction of many other new products across all categories ranging from snacks and biscuits to cooking and baking aids at prices and great value you will love.