TikTok announces its longest #MuseumMoment LIVE to date, bringing together some of the world’s most iconic arts and culture institutions in an all-day global event for the very first time.
Kicking off with National Gallery Singapore from 18 May (3 PM), global viewers will be taken on an unforgettable cultural journey around the world as part of the all-day LIVE event, featuring exclusive virtual tours conducted by 23 museums across 12 different countries including Japan, Brazil, France, Italy, Spain, The Netherlands, Germany, UK and USA, with the livestream finishing off in Mexico at 09:00 SGT on Wednesday, 19 May.
Around the world, one #MuseumMoment at a time
From modern art and historical artefacts, to ancient sculptures and quirky architecture, #MuseumMoment will give viewers a chance to experience cultural content virtually from around the world, with something for everyone to enjoy.
For the Singapore leg of #MuseumMoment LIVE, viewers will be treated to a surprising tour of the Gallery. They will get to view Singapore and Southeast Asian artworks up close, including pieces such as Raden Saleh’s painting Forest Fire and Matthew Ngui’s installation Chair. They will also get to experience the Gallery’s signature art event – the Light to Night Festival, and marvel at its iconic architecture.
In addition to National Gallery Singapore, viewers will also get an exciting look in to history and culture from around the world – including a glimpse into 1930s England via Black Country Museum (UK), hearing from a taxidermy expert at Museum für Naturkunde Berlin (Germany), seeing famous artworks like The Night Watch from Rembrandt at the Rijksmuseum (The Netherlands) and exploring the iconic spaces of The Metropolitan Museum of Art (US), amongst many more.
#MuseumMoment LIVE will be livestreamed all-day via TikTok for Good, TikTok’s global social impact content hub.