New Balance, in collaboration with brand ambassador Jaden Smith, has conceptualised, designed, and developed a new silhouette, NB for Jaden Smith Vision Racer that is vegan-friendly. The NB for Jaden Smith Vision Racer merges classic New Balance design with Jaden’s unique, bold, fashion-forward aesthetic for a new silhouette that pushes the boundaries for sustainably-led footwear at New Balance.
Jaden exemplifies the New Balance brand philosophy of fearless independence. His convention-defying work in fashion and music, coupled with his dedication to philanthropy and environmental awareness, speak to larger global issues and how they impact his generation.
The NB for Jaden Smith Vision Racer elements incorporate partially recycled materials and the shoe is vegan-friendly. The use of sustainable and vegan materials on the Vision Racer pushed the New Balance supply chain further and helped speed up the brand’s timeline to leverage more sustainable and vegan-friendly materials.
The NB for Jaden Smith Vision Racer incorporates:
Additional features of the NB for Jaden Smith Vision Racer include reflective details on the tongue webbing, N logo and upper piping for visibility at night; a rubberised tip for added durability to support Jaden’s high-intensity lifestyle of performing and skateboarding; and, an exaggerated, iced outsole with “Vision” print.
Set to launch globally on 28 August 2020, the NB for Jaden Smith Vision Racer in ‘Wavy White’ will be exclusively available in Singapore at New Balance Paragon, New Balance Website and Footlocker.
It will initially launch in a Wavy Baby Blue colourway, with additional colours debuting throughout 2020.
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