Another restaurant chain seems to be going the way of Daniel Ong’s business, as Founder Bak Kut Teh’s second-generation owner published a letter pleading for help to save the restaurant.

In this difficulty period for all businesses and with the F&B and retail sector hit particularly hard, the call for help is understandable. However, netizens seem to be unsympathetic and reacting badly to it.

Founder Bak Kut Teh pleads for help

In a series of posts on their Instagram account, the restaurant mentioned that they are in dire straits and would need more support from their patrons to make it through the next few months.

The Founder Bak Kut Teh brand’s signature garlicky, pork rib broth has become beloved by many Singaporeans and tourists, while its odd opening hours made it a hit with the sleepless, late shift crowd.

But Circuit Breaker measures and the pandemic also hit this beloved brand hard.

Nigel Chua, the son of the first-generation owner of the brand, however, said that “If we don’t turn around in the next two months, we will need to shut down.

He then continued, “We sincerely seek your support to save our brand, the jobs of our employees and our heritage.”

View this post on Instagram

Hi everyone, this is Nigel here. Founder Bak Kut Teh will be shutting down if the situation doesn’t get better in the next 2 months. It has been a really good 42 years… but the truth is, we might not make it for the many more 42 years to come. ⁣ ⁣ 我们自1978年创立以来,已有42年历史。目前是创店以来最艰难的时期。过去五个月来,我们的营业额严重下跌超过85%。未来两个月内再不好转,就必须结束营业。我们恳请大家一起来拯救我们的品牌、员工们的生计,以及传承下来的老味道。⁣ ⁣ In this last attempt to save our brand, we will give over 30% off curated sets for dine-in customers from 17 July to 17 August at selected outlets. This special discount is to thank you for your support during Circuit Breaker (we couldn’t have lasted this long without you) and to encourage you and your family to dine with us.⁣ ⁣ 我们恳切请求大家给予支持,不让42年的努力付诸东流。发起人肉骨茶首次推出折扣超过30%的特备家庭套餐,从7月17日至8月17日,在发起人肉骨茶Hotel Boss, Bugis 和 Downtown East 分店。这项特别促销是为了感激大家在阻断措施期间的支持(如果没有你们的支持,我们无法坚持到现在),希望能鼓励大家再次上门。您的下一餐,对我们很重要。⁣ ⁣ We sincerely seek your support to not let our 42 years of hard work go in vain. Please save our brand, the jobs of our numerous employees and our heritage. 🙏 It'll mean a lot to us if you can share this post, we promise to serve you with our very best.⁣ ⁣ In order to keep you safe while practising social distancing measures, please make reservations before visiting us.⁣ ⁣ Hotel Boss outlet: 📞 6816 2582⁣ Bugis outlet: 📞 6255 3889⁣ Downtown East outlet: 📞 6344 2588⁣ ⁣ Sincerely,⁣ Nigel, Second-gen Owner of Founder Bak Kut Teh⁣ ⁣ #savefounderbkt #拯救发起人 @founderbkt

A post shared by 發起人肉骨茶 (@founderbkt) on

According to the post above, their sales have dropped 85%. They also offered a 30% discount on family set menus for one month (July 17 to August 17).

His other posts detailed how his father was so happy that they could re-open their restaurant, but experienced further disappointment when foot traffic did not return to their shop.

Netizens slam Nigel Chua, owner of Founder Bak Kut Teh

But in a similar experience with Daniel Ong and his pleas for help for his own Rookery restaurants, netizens have gone on to bash the owner of Founder Bak Kut Teh.

Alvinology previously reported on how netizens called out Daniel Ong’s alleged lavish lifestyle being posted on Instagram. Netizens had called back on the former Mediacorp talent to cut back on his personal expenses to save his business instead of calling for help from the public.

Netizens on popular Singaporean forum HardwareZone had this to say about Founder Bak Kut Teh’s plea for help:

Some netizens pointed out that the main customers of the restaurant are tourists, and that for the menu, their offerings are overpriced. Some went as far as to want them to close because:

Other commenters agreed, saying that locals do not like their offerings because of the price.

This commenter said that a strategy of closing their other branches could result in a better outcome for their overall business. Mark Lee employed this tactic so he could save his employees’ jobs, and pushed very hard for a delivery service model for the meantime.

This one said the same things that netizens told Daniel Ong weeks ago when he complained about his business closing.

Other netizens even went so far as to give a scathing review of the restaurant, saying that the food is overpriced even if they liked it.

Their Founder Bak Kut Teh is sold at $9, and Premium Ribs are priced at $10.

According to their website, you can also purchase canned baby abalone, their spices, and their dark sauce.

What’s next?

While Daniel Ong used his celebrity status to plead for his business, Nigel Chua seems to be using his elderly father’s founder status and the longevity of this restaurant as leverage for support.

Their brand has been in operation for 42 years. Pop singer Jay Chou was also said to be a supporter of the brand, as he allegedly visits regularly.

Would you support Founder Bak Kut Teh? Let us know in the comments!