In celebration of Mickey Mouse’s 90th anniversary and Singapore’s 53rd National Day, Raffles City Singapore collaborated with The Walt Disney Company (Southeast Asia) to launch the first “Mickey Go Local” campaign. Part of Raffles City Singapore’s long-running Arts in the City programme, the month-long campaign features a host of activities, including a public exhibition of 90 Mickey Mouse figurines designed in Singapore style by individuals from different walks of life, including President Halimah Yacob, JJ Lin, Nathan Hartono and even yours truly.
Watch this video to check out some of the cool designs:
The campaign was launched today by President Halimah Yacob in the company of Mr Lim Ming Yan, President & Group CEO of CapitaLand Group and Director of CapitaLand Hope Foundation and Mr Daniel Tan, Executive Director, Marketing, The Walt Disney Company Singapore and Malaysia.
My Mickey was delivered to me earlier last month and I took a couple of weeks to complete it. Titled Shiny Red Dot, my design concept is as below:
“Singapore may be a small country, but we never undermine ourselves and always strive for the best in what we do to have our presence felt globally. We are small, but we can’t be ignored; just like this shiny red Mickey, with sparks radiating the full body from the five stars and a crescent moon where the heart is. From hosting the iconic Trump-Kim summit to Joseph Schooling winning an Olympic gold medal for swimming, let the little red dot continue to shine and flourish.”
Here’s the work in progress before the design was completed:
I thought of adding more graphic elements to it, but decided to keep it all bold red and shimmering so it will stand out from a sea of colourful Mickey Mouse.
Do pop by Raffles City from now till 29 August 2018 when the figurines are on display. When you are there, you can do your part for charity by simply taking a photo of yourself with the figurines and posting them to Instagram with hashtags: #RCSArtsinthecityPC, #Mickey90, #MickeyGoLocal, #CapitaLand and #CHPFC. CapitaLand Hope Foundation will donate S$10 per hashtag to President’s Challenge.
“Mickey Go Local” in Singapore
Binding generations together, Mickey Mouse reminds people of all ages the benefits of laughter, optimism and hope. The year 2018 marks 90 years since the beloved mouse made its first appearance in American animated short film Steamboat Willie on 18 November 1928. To commemorate this milestone, a series of world-wide celebrations has been lined-up.
Kicking off the celebrations in Singapore is Disney’s “Mickey Go Local” campaign at Raffles City Singapore, which aims to connect the iconic character with Singaporeans and tourists in a surprising and fun manner. Specially-created “Mickey Go Local” products, including household items, fashion merchandise and accessories, feature Mickey Mouse in uniquely Singaporean settings that showcase local heritage, customs, language and delicacies. Over 80 of these products will debut at the “Mickey Go Local” pop-up store at Raffles City Singapore, and a larger range will be made available later at all major retailers.
Singapore through the lens of Mickey Mouse
Disney’s “Mickey Go Local” campaign celebrates the character’s 90th anniversary while paying homage to Singapore’s rich heritage and culture. In all, 90 pieces of 60-centimetre-tall Mickey Mouse figurines have been decorated with creative and thoughtful designs by individuals from different walks of life.
They include President Halimah Yacob; Mr Lim Ming Yan, President & Group CEO of CapitaLand Group and Director of CapitaLand Hope Foundation; Mr Amit Malhotra, Country Manager, The Walt Disney Company Singapore and Malaysia; popular artistes JJ Lin, Nathan Hartono, Kit Chan, Li Nanxing and Felicia Chin; film directors K Rajagopal, Boon Junfeng and Eric Khoo; as well as athletes, media creatives and many more. The uniquely Singapore Mickey Mouse figurines will be displayed at Raffles City Singapore from 1 to 29 August 2018.
Giving back through art
In conjunction with the campaign, CapitaLand has pledged to donate S$300,000 through its philanthropic arm, CapitaLand Hope Foundation (CHF), to the President’s Challenge 2018.
To date, CHF has committed S$10,000 for the completed artwork by President Halimah Yacob, and S$2,000 per completed artwork by notable Singaporean personalities and individuals from different walks of life as well as the top ten designs submitted by Raffles City Singapore’s Design Your Version of Disney’s Mickey Mouse participants.
Held from 13 to 22 July 2018, the design competition was opened to all Singaporeans to style Mickey Mouse in the most quintessential local motifs, such as food, customs, heritage, architecture and language. The top 10 designs are part of the exhibition at Raffles City Singapore.
For every photo taken by members of the public with the Mickey Mouse figurines and uploaded onto Instagram with hashtags: #RCSArtsinthecityPC, #Mickey90, #MickeyGoLocal, #CapitaLand and #CHFPC, CHF will donate S$10 per hashtag to President’s Challenge.
Raffles City: Disney’s “Mickey Go Local” Exhibition
Date: 1 August to 29 August 2018
Time: 10am – 10pm
Venue: Level 1, Raffles City Singapore, 252 North Bridge Road
Admission is free