Caren Foo | Jul 15, 2018 | 0
Milo Gao Kosong officially launches in Singapore!
MILO, Singapore’s most-loved brand, together with President Halimah Yacob, unveils a new variant of the local favourite health drink – MILO Gao Kosong. The world’s first MILO powder with zero added table sugar, MILO Gao Kosong retains the signature MILO taste with naturally occurring goodness from milk and malt, for Singaporeans looking to enjoy their favourite beverage without the sweetness.
About MILO Gao Kosong
Developed and produced in Singapore for Singaporeans, MILO Gao Kosong also has higher levels of protein and calcium, providing Singaporeans with the nutrition needed to maintain a healthy lifestyle.
MILO Gao Kosong is a further sugar reduction from MILO Gao Siew Dai that has 50% less table sugar and 30% more protein. MILO Gao Siew Dai was launched last year and has been favourably received by consumers.
With no artificial/natural sweeteners and natural goodness from more milk and malt, MILO Gao Kosong has higher levels of protein and serves as a source of calcium, offering nutritional benefits for Singaporeans. Specially invented and produced in Singapore for Singaporeans, the unique MILO Gao Kosong serves up more nutrition necessary for consumers to power through their day and is also endorsed by the Singapore Health Promotion Board (HPB) under its Healthier Choice Symbol programme.
The Launch Event
MILO Gao Kosong was launched at the MILO Gao Kosong Pit Stop (Plaza Singapura) on 19 June. President Halimah Yacob graced the event as the guest of honour as the inspiration to create the new Milo drink was from her query of whether Milo existed in a zero-sugar form at a past Nestlé event.
All guests present at the event were treated to a delightful cardio performance by ActiveSG members before President Halimah Yacob officially launched the product.
Media friends were also invited to learn more about MILO at the Discovery Zone, as well as sample the new Milo Gao Kosong and it’s predecessor MILO Gao Siew Dai from the MILO truck!
Get a taste of the new Milo Gao Kosong!
From 20 to 24 June 2018, 12pm-8pm, visit the MILO Gao Kosong Pit Stop at Plaza Singapura to be one of the first in Singapore to enjoy the goodness of the new MILO Gao Kosong. Admission is free!
You can also explore the MILO Discovery Zone where you will be able to learn more on what goes into the making of the new MILO Gao Kosong.
On 24 June 2018, from 4pm to 6pm, visitors will also get to enjoy a cup of MILO Gao Kosong with MILO brand ambassador, Singapore’s Olympic & Asian Games gold medalist and World Championships bronze medalist, Joseph Schooling.
Where to purchase MILO Gao Kosong?
MILO Gao Kosong is now available at all major supermarkets, minimarts, provision stores and online supermarkets. The new beverage retails at S$7.95 per 750g powder pack.