Häagen-Dazs once again redefines the rules of ice cream for a new, trend-setting millennial consumer; a new consumer who is seeking authentic and immersive experiences they can partake in and share with others.
To reflect this new vision, Häagen-Dazs has refreshed its designs; creating a bold collection of colourful, worldly and fun patterns across the full range. Below is just an example to display the extraordinary taste and experience of Häagen-Dazs’ core flavours:
Matcha Green Tea
These designs were created jointly by 13 commissioned world-class artists from 3D illustrators to textile designers. They were selectively chosen for their individual styles and matched to flavours they could best portray in their artwork. The end product of these works results in a cohesive line-up of unique designs that compliment Häagen-Dazs’ premium flavours.
Häagen-Dazs has worked with many inspiring people globally including local fashion designer Dawn Bey who created fashion pieces based on the new patterns. Model and radio personality, Sonia Chew, along with a food artist, Shirley Wong or known more as Little Miss Bento, were also chosen as extraordinary inspirers that reflects the life of Häagen-Dazs’ consumers.
With such a change, Häagen-Dazs effectively lives up to its philosophy of having a meticulous obsession with high quality ingredients and craftsmanship, creating extraordinary ice cream to “make the everyday extraordinary”.
What do you think of these brand-new designs? Let us know in the comments below!