AccorHotels, the world’s leading travel & lifestyle group and Dubai World Trade Centre LLC (DWTC) have today announced the first 25hours Hotels property outside of Europe. The game-changing disruptive hospitality brand, which was conceptualized in Germany, is set to make its debut for the first time ever in the Middle East with the 25hours Dubai Hotel.
The 434-room property, which will become the largest 25hours Hotel worldwide, is expected to open by 2020. 25hours Dubai Hotel will be located in DWTC’s One Central development, which is a premium mixed-use lifestyle destination. With the project’s first two phases completed ahead of its delivery schedule, One Central showcases a discerning mix of sustainable commercial assets, diverse hospitality offerings, residential sites and an iconic multi-purpose theatre. These elements will create an exciting lifestyle and entertainment destination at the heart of Dubai’s central business district.
25hours Dubai will become the first upscale addition to an existing 1210-room cluster of AccorHotels’ award-winning economy and midscale brands at the DWTC complex.
Established in 2005, 25hours Hotels has revolutionized the hospitality industry in Europe with its rich personality and relaxed service. Whilst some hotel brands focus on generic conformity, 25hours Hotels is a celebration of individuality, with each hotel tailor-made for urban, cosmopolitan and culturally aware guests. With an emphasis on social dining concepts, adventure and cutting-edge design, each 25hours Hotel has been shaped into a vibrant community hub.
Olivier Granet, Managing Director & Chief Operating Officer, AccorHotels Middle East & Africa commented: “Dubai is a dynamic and fast-paced city, which continues to grow as a leading destination for global travellers. With its international appeal and bustling energy, the city embodies the spirit of one of our most dynamic concepts. With this, 25hours Dubai Hotel will not only become a flagship property for the brand but also an iconic property within the Middle East.”
The smart upscale hotel will feature a mix of modern rooms and suites with culturally-conscious design elements. With a focus on soulful dining concepts, guests at 25hours Dubai Hotel will also be able to enjoy specially curated meals at two specialty restaurants, a lobby café and rooftop dining venue. The dining concepts will join 25hours Hotels’ portfolio of international restaurants, including the rooftop concept at 25hours Hotel Bikini Berlin, which not only enjoy tremendous popularity locally but have also become regular hangouts for guests.
25hours Hotels offers upbeat and authentic experiences across ten hotels in six European cities including Hamburg, Frankfurt, Berlin, Munich Zurich and Vienna. A further three hotels are planned to open next year in Cologne, Düsseldorf and Paris.
Seated (left) – Mansoor Al Thani, Senior Vice President, Corporate Operations, Dubai World Trade Centre
Standing (left) – His Excellency Helal Saeed Almarri, Director General of Dubai World Trade Centre Authority (DWTCA)
Seated (right) – Olivier Granet, Managing Director and Chief Operating Officer, AccorHotels Middle East & Africa
Standing (right) – Christoph Hoffmann, CEO, 25hours Hotels