As OREO fans bite into their favourite OREO biscuits with a glass of milk, a sense of child-like wonder comes alive in them.
OREO, the global leader in creating the world’s favorite biscuits launched the OREO Dunk Challenge in Singapore yesterday.
The goal of the OREO Dunk Challenge is to invite individuals from all walks of life to join in and relive the happy moment of dunking cookies in milk. The latest installment of the brand’s Wonderfilled platform will roll out to over 50 countries by July 2017.
Catch the challenge of sharing new and innovative ways to dunk an OREO biscuit in milk come to life with celebrity dunks by Basketball Hall of FamerShaquille O’Neal and International Music Artiste Christina Aguilera.
Source: Oreo Asia.
Source: Oreo Asia.
In conjunction with the Oreo Dunk Challenge, people can also anticipate the launch of a new limited edition flavour in May – Dark & White Chocolate. Designed for those who are unable to choose between the sweeter white chocolate or its less sweet counterpart can now get the best of both worlds with the Dark & White Chocolate OREO.
Another exciting flavour set to be unveiled includes the Peanut Butter & Chocolate OREO, a great balance of creamy chocolate, coupled with savoury peanut butter!
What used to be a daily ‘ritual’ of dunking biscuits in milk before eating it, is now a great way for anyone who wants to take time out of a busy schedule to enjoy the simple yet fun activity again.
Oreo Dunk Challenge Details
Fans can join the challenge by sharing their unique dunk with the hashtag, #letsdunkwithoreo.
To participate in the exciting activities planned for the month of April, fans can purchase any of the vanilla or chocolate flavoured OREO biscuits during the promotional period (1st April to 31st May 2017) and SMS the unique promotional code on the original packaging for a chance to win attractive prizes.
The participant will stand a chance to win the Grand Prize of a fully sponsored trip to Los Angeles to enjoy an up-close dunk experience with Christina Aguilera.
More details are printed on each promotional pack of OREO biscuits. Learn more here.