AccorHotels Acquires VeryChic – a Digital Platform for Luxury Vacation

AccorHotels has now acquired VeryChic, a digital platform for the private sale of luxury hotel rooms and apartments, cruises, breaks and packages.

The world-leading travel & lifestyle group and digital innovator adds yet another asset to its existing portfolio of internationally acclaimed luxury brands. Through this transaction, AccorHotels intends to strengthen its expertise in the creation of exceptional private sales.

At the same time, this strategic move enables VeryChic to accelerate its international development and become the global leader in its sector.

The origins of VeryChic

Created in 2011 by Nicolas Clair, Hervé Lafont and Charles Decaux, VeryChic now enables more than 3,000 luxury and upscale hotel partners to optimize their distribution and provides them with access to new guests via its private sales. VeryChic carefully selects the hotels on offer, located in approximately 40 countries worldwide, to guarantee a unique and personalized experience for each of its members.

Thanks to a robust business model, VeryChic offers, via its website and mobile application, more than 4,000 exclusive private sales at attractive prices, throughout the year, to a member base of more than 5 million. VeryChic generates substantial booking volumes with almost half coming through the mobile app. The quality and competitiveness of its offers mean it can rely on repeat custom of nearly 50%.

Direction forward

Steven Daines, COO New Businesses and CEO HotelServices Africa & Middle East painted a vision of supporting VeryChic in its international expansion in order to consolidate its leadership and benefit from its expertise to provide a portfolio of incredible locations and attractive offers to the guests. It would be a win-win situation for both parties as the hotels would have a complementary solution to optimize the distribution of their rooms.

Besides, Hervé Lafont, Founder and Chairman and CEO of VeryChic pointed out that the combination of AccorHotels and VeryChic would allow the latter to roll out globally the services rendered to hotels for the past five years. Apart from that, this gives members of the digital platform the opportunity to discover the most beautiful locations in the luxury hotel sector.

About AccorHotels

The AccorHotels brand comprises of international and luxury brands including Raffles, Sofitel Legend, SO Sofitel, Sofitel, Fairmont, onefinestay, MGallery by Sofitel, Pullman, and Swissôtel; as well as the popular midscale and boutique brands of 25hours, Novotel, Mercure, Mama Shelter and Adagio; the much-prized economy brands including JO&JOE, ibis, ibis Styles, ibis budget and the regional brands Grand Mercure, The Sebel and hotelF1. AccorHotels also provides innovative end-to-end services across the entire traveler experience, notably through the recent acquisition of John Paul, world leader in concierge services.

Benefiting from dual expertise as an investor and operator through its HotelServices and HotelInvest divisions, AccorHotels operates in 95 countries.

AccorHotels is active in its local communities and committed to sustainable development and solidarity through PLANET 21, a comprehensive program that brings together employees, guests and partners to drive sustainable growth.

Accor SA is publicly listed with shares trading on the Euronext Paris exchange (ISIN code: FR0000120404) and the OTC marketplace (Code: ACRFY) in the United States.

For more information and reservations visit accorhotels.group or accorhotels.com. 

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