Bell & Ross Unveils New Timepiece at Renault Sport F1 Team New R.S.17 Car Livery Launch

In honour of the continuing partnership with Renault Sport Formula One Team, Bell & Ross – the team’s watch partner – has unveiled the new BR03-94 RS17. The timepiece will be part of a trilogy launching later this year at BaselWorld.

On 21 February 2017, the highly prestigious Renault Sport Formula One Team hosted a press conference event to launch the new R.S.17 racing car at London’s Royal Horticultural Halls.

In line with the high-key debut of the new racing car, Bell & Ross CEO & Co-founder, Carlos-A. Rosillo also took the opportunity to introduce guests to the new BR03-94 RS1.

Where time and racing meet

Bell & Ross marked its first foray into the international race circuit after becoming the official watch partner of the Renault Sport Formula One Team in February 2016. The team has become a source of limitless inspiration and continuous motivation for Bell & Ross.

Drawn by common qualities – extreme performance, speed and mechanical accuracy – in both the watchmaking and racing fields, Bell & Ross seeks to integrate the best of motor racing, the king of sports: technology, mechanical expertise and materials.

Designed like an F1 engine

The design, inspired by Formula 1, brings together the latest technological advances and the most innovative materials used in the racing world. The immaculate design of this new timepiece BR03-94 RS17 features a ceramic case designed to withstand shock, and a sporty carbon fiber dial that makes it exceptionally well suited to the motor racing world.

The chronograph information features yellow anodized aluminum – the iconic color used by Renault since they first entered Formula 1. This series of high-performance watches will be revealed in a few weeks time at Basel.

The origins of Bell & Ross

Since 1994, Bell & Ross has come a long way with its roots deeply entrenched in the world of professional aviation watches. Its defining timepiece, BR 01, was borne out of an inspiration from the the clocks in the cockpit of an airplane – a circle within a square.

The widely-known brand is currently present in over 75 countries , through a selected network of 800 retailers and 13 exclusive boutiques.

In time to come, we can expect more exceptional timepieces from Bell & Ross – displaying not only great originality, but excellence and accuracy at the highest levels.