With more than four-thousand Nutella fans turning up at the #NutellaMessenger pop up store at Cathay Cineleisure over just five days last month, Nutella has decided to extend the campaign with a roadshow, visiting various point of sale locations throughout Singapore. This will enable more Singaporean Nutella fans to secure our own customised jar.
But that’s not the only good news. Nutella is also bringing back a familiar crowd favourite – personalising a jar with names! So now, fans will be spoilt for choice at participating supermarket outlets with more options to customise. Nutella fans can simply purchase a 375g jar from the participating store, and have it customised straight away with your own message or name, for free!
“We want to thank our Singaporean fans for their astounding support at the recent #NutellaMessenger pop up store. We loved sharing the experience with fans so much that we have decided to embark on a roadshow to continue spreading the joy of Nutella across the country. In response to our fans’ requests, we are also excited to bring back the personalization of names to add that extra element of fun,” commented Fabian Heymer, Category Director for Nutella South East Asia.
The roadshow takes place from 12th November to 24th December 2016 at selected supermarkets (NTUC, Sheng Siong, Cold Storage, Giant). Hurry down and don’t miss it again this time round!