This post is written by Ivan Lim of Asia 361.

In a bid to further spur on what is perhaps one of the latest pop culture phenomenon, Canon has collaborated with the much-loved Rilakkuma and has launched a special edition EOS M10 box set, bundled with a limited edition 24cm Rilakkuma plush toy.

You know how you have seen how some Instagrammers like to include toys in their pictures? Now you too can join in the fun. From a Lego dangling precariously on a bowl of cereal to a stuffed plushie comfortably strapped in an airplane seat, the possibilities are endless.

Cue the Canon EOS M10, the newest addition to the Canon’s EOS M range of high performance mirrorless interchangeable cameras. The most compact and lightweight in the series, it is the ideal camera for you to carry around on all your adventures.

I took the Canon EOS M10 and the limited-edition Rilakkuma plush toy out for a few hours to explore the hip surroundings of Keong Saik Road (it’s more than just hip, it’s a wonderful blend of heritage and modernity). I was pleasantly surprised by how wonderfully fun ToyTravel can be and how user-friendly the Canon EOS M10 is.

It was really easy for me to transfer the photos I took on the camera to my phone. I could instantly share them on my Instagram and other social media accounts using the inbuilt WiFi connection on the camera. What’s more, the transfer was lightning swift.

The photos also turned out to be sharp. I know some people think it’s easier to just snap using their handphones and share on social media. Trust me, the quality of the photos are vastly different and pales in comparison to the ones taken using the Canon EOS M10. Also, I think my Rilakkuma toy would be happier with my choice too.

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GIVEAWAY

We’re giving away a Canon EOS M10 x Rilakkuma special edition set worth S$999 to one lucky reader. The set includes one Canon EOS M10 Kit III (EF-M15-45 mm and EF-M55-200mm lenses) in white, and a 24cm limited edition Rilakkuma plush toy.

For a chance to win, simply follow the below steps:

1. Like the Asia 361 Facebook page and/or Alvinology Facebook page.

2. Share this post on Facebook and tag at least 3 friends on your post. Make sure your post is public so we can find it.

3. Comment below or on our Facebook post with your answer to this question: What did our writer Ivan take with him to explore Keong Saik Road?

Contest ends at 11.59 pm on 25 July 2016. One winner will be chosen either from the Asia 361 Facebook page or the Alvinology Facebook page. The winner will be notified via Facebook, and must be able to collect the prize in Singapore. Good luck!