The number one condom brand in Japan, Okamoto, has partnered with internationally-acclaimed Singaporean film director Eric Khoo to launch a campaign celebrating the female orgasm.
Alongside tongue-in-cheek visuals, the campaign features a 30-second video that seeks to capture the beauty of women at the height of their pleasure. Okamoto deemed it natural to rope in Eric Khoo to direct this piece as sexuality has always been a strong and consistent theme in his movies (from his debut feature Mee Pok Man to 12 Storeys to Be With Me).
“When the idea was first shared with me, I was intrigued by the concept. Shooting this piece, I wanted to capture the beauty of the female orgasm in its raw cinematic form.” Shared Khoo.
Okamoto’s flagship 003 series is marketed as one of the thinnest and softest condoms ever made. Thay are made of Sheerlon – a process that produces rubber condoms from natural latex. Condoms in the series include the flagship 003 Platinum, 003 Aloe, 003 Real Fit and 003 Hyaluronic Acid. These are available at leading convenience stores, supermarkets, petrol service stations, pharmacies and personal care stores. Price ranges from S$5.95 to S$14.90 for a pack of 4s or 10s.