Traders Hotel Singapore rebrands to Hotel Jen Singapore - Alvinology

Traders Hotel Singapore rebrands to Hotel Jen Singapore

The new Hotel Jen Singapore
The new Hotel Jen Singapore

Last Thursday (September 25), the Traders Hotel at Cuscaden Road in Singapore was rebranded as Hotel Jen Singapore. This is the first Traders property under the Shangri-La Group to be rebranded globally. Following the recent launch of Hotel Jen Orchardgateway Singapore, this brings the number of Hotel Jen room keys in Singapore to over 1,000.

A launch party was held over a weekend brunch at the newly named Hotel Jen Singapore:

Jen party balloons
Jen party balloons

[image_sliders] [image_slider link=”” source=””] Lamb rack [/image_slider]

[image_slider link=”” source=””] Roast station [/image_slider]

[image_slider link=”” source=””] Kueh Pie Tee [/image_slider]

[image_slider link=”” source=””] Assorted roast meat [/image_slider]

[image_slider link=”” source=””] A whole slab of foie gras [/image_slider]

[image_slider link=”” source=””] Salmon dishes [/image_slider]

[image_slider link=”” source=””] Seafood feast [/image_slider]

[image_slider link=”” source=””] Sashimi and sushi [/image_slider]

[image_slider link=”” source=””] Crabs [/image_slider]

[image_slider link=”” source=””] Lobsters [/image_slider]

[image_slider link=”” source=””] Bread and pastries [/image_slider]

[image_slider link=”” source=””] Gourmet cheeses from The Cheese Ark at Pasarbella [/image_slider]

[image_slider link=”” source=””] Cup fruits [/image_slider]

[image_slider link=”” source=””] Olives and such [/image_slider]

[image_slider link=”” source=””] Beautiful assortment of dessert items [/image_slider]

[image_slider link=”” source=””] Jen cupcakes [/image_slider]

[image_slider link=”” source=””] Dessert galore [/image_slider] [/image_sliders]

The Hotel Jen brand is inspired by the virtual persona Jen, a professional hotelier who loves life, travel and the adventure of discovering new places.

Clifford Weiner, general manager of Hotel Jen Singapore, shared: “The rebrand to Hotel Jen is really about changing our approach from the inside out. I firmly believe that to adapt to the changing needs of today’s ‘millennially minded’ traveller, we need to evolve with them, starting at the very heart of our hotel – our staff. Our established team of loyal staff have spent the past few months embracing the Jen values: fun, friendly and fuss-free. They are what underpin this whole rebrand for us. Hotel Jen Singapore will still bring guests the same level of quality as before but now with a more intuitive service attitude and relaxed, friendly style.”

Mr. Weiner certainly embraced the fun spirt of the rebrand. He gamely rolled up his sleeves to cook and serve his homemade risotto recipe for guests at the event:

Mr. Wiener cooking risotto
Clifford cooking risotto
Serving up his creation
Serving up his creation

As part of Hotel Jen Singapore’s aim to make the hotel as great a place to work as it is to stay, a graduate from a local art college has been brought in to design an inspiring workplace by adding colour and quirky quotes in the ‘heart of house’, the back of house work area for all staff.

Guests at the launch event were also invited to participate and paint on a large canvas to be hung in the hotel lobby:

I contributed
I contributed “Carpe Diem” on the right middle

The physical renovation of Hotel Jen Singapore will start in November 2014, as part of a three-phase approach scheduled to finish in Q1 2016. All Hotel Jen Singapore staff will retain their positions during the renovation process and the hotel will remain open. The renovation will focus on enhancing the guest experience at every touch point, designed with today’s evolving traveller requirements in mind. Rooms will feature modern, interchangeable, apartment-style furnishings that optimise the space – such as a bay window sofa with moveable table which can be used for work or relaxation. All rooms will be equipped with smart technology including interactive TVs with multi-device enabled streaming and in-room check-out.

I got a peek in one of their mock-up room on what to expect from the renovation:

The bed
The bed
At a glance
At a glance
Modern work desk with all the electrical sockets you need
Modern work desk with all the electrical sockets you need
The cloth rack says hello
The cloth rack says hello
The bathroom
The bathroom
Look, there's an ironing board and iron, cleverly hidden in the sofa
Look, there’s an ironing board and iron, cleverly hidden in the sofa

Looking good isn’t it? Definitely spunkier and with more of a personality.

Ahead of any physical updates, Hotel Jen Singapore is building on its existing heritage and the staff’s local knowledge to deliver the new brand to guests. Embracing the concept of ‘staying with a friend’, guests will notice the extra touches from a home-cooking inspired restaurant menu inviting guests to request their own version of a dish, to handwritten notes from the staff.

An informed and friendly service style will allow guests to discover the best of where they are through unique recommendations, from new boutiques to finding the best local chili crab. The Hotel Jen team will be a guest’s own personal local lifestyle guides, making them truly feel like they are staying with a friend.

The new uniform is bright pink and the staff now exudes casual charm in jeans and sheriff badges with the Jen logo:

New uniform
New uniform
Awesome staff badge
Awesome staff badge

Technology is also key to catering to the highly social, young-at-heart traveller. Free WiFi everywhere, all the time, and convenient mobile charging stations throughout the hotel – I love this and these are the kind of features I look out for when booking a hotel! In addition, laundry wash and fold service at one price for unlimited items in the laundry bag, a PressReader app with free access to 2,500 online publications, replacing the traditional morning newspaper, and free coffee and snack-box-to-go options after breakfast are just a few of the many features on offer at Hotel Jen Singapore. Guest comfort and safety are an absolute priority and there will be no compromise on existing, high-quality standards.

In the next phase of the Hotel Jen roll-out, Traders hotels in Hong Kong, Brisbane, Penang, Johor Bahru, Manila, Maldives, Beijing and Shenyang will be rebranded from October 2014 to March 2015, bringing an intuitive service and relaxed, friendly style to the existing collection of mid-range hotels. Traders Hotel Hong Kong will rebrand to Hotel Jen Hong Kong on 6 October 2014 for three Hotel Jens launched in three weeks. Hotel Jen development projects are under consideration in key gateway cities in Asia Pacific, with plans to expand globally in the future.

Hotel Jen Singapore

  • 546 guestrooms with a choice of seven room-types, ranging from a 25m2 Superior Room to the 75m2 Deluxe Suite.
  • Directly connected to Tanglin Mall, with lots of shops, restaurants, a supermarket and food court
  • Within walking distance of Singapore’s famous Orchard Rd and serene Botanic Gardens
  • Rebranding offer: Make a room reservation at Hotel Jen Singapore, and from SGD230++, receive: a buffet breakfast in Cafebiz; a half-day guided City Tour; 20% discount at Ah Hoi’s Kitchen; one free bag of laundry per stay – wash and fold; free WiFi everywhere, anytime; free local phone calls; free access to 2,500+ publications through PressReader; late check out until 4pm, subject to availability.

T: +65 6831 4333
E: [email protected]
A: 1A Cuscaden Road, Singapore 249716

About Hotel Jen

Hotel Jen is a diverse collection of hotels in the best locations across Asia Pacific, with a unique brand of style and service delivery designed to appeal to a ‘New Jeneration’ of travellers.

The brand is the brainchild of virtual persona Jen, a professional hotelier and all-time lover of life, travel and discovery.
To guests, Hotel Jen delivers quality, comfort, convenience and value with a twist. Jen cares about what really matters to guests – the important things done well; comfortable rooms and honest authentic service; respect, privacy and efficiency served without fuss or intrusion; cultural insights; interesting experiences; and fast, free WiFi everywhere, always.

For more information and reservations, please contact a travel professional or access the Hotel Jen website.

About Hotel Jen’s Chinese name – 今旅 (Today – Travel)

Jen is a lover of life, fun, adventure and discovery, and wanted a Chinese name to reflect that. ‘Jin’ (today) is about the importance of living every day to its fullest, in the moment, and Lü (travel) represents the idea that life is about exploring new cultures, experiences and ways of being you.

Together, the characters inspire others to ‘travel today’, so why not be a little spontaneous? Jen can’t wait to host you.

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