There are some things in life that money just can’t buy.

A lifestyle, a certain swagger and maybe a rare 1928 Italian boat?

Johnnie Walker Blue Label, the leading luxury Blended Scotch Whisky just launched a short film globally, starring actors Jude Law and Giancarlo Giannini, both of whom need no extra introduction.

Looking to accompany the finest whisky Johnnie Walker has to offer with something special? Forget about owning showy cars or the latest tech gadgets – here’s an old school tale about two gentlemen’s wager telling you exactly how it should be done:

Classy isn’t it?

Directed by British director Jake Scott, and shot in the British Virgin Islands, the film recounts the tale of a wager between two men striving for personal progress through the quest for a truly rare experience. The Gentleman’s Wager’ sees Law in the role of a man who, despite having it all, challenges himself to strive for something he wants that money can’t buy.

The film is short, but strong in impact. Have you watched Christopher Norlan’s The Prestige (2006)? It is one of the best movies I have watched and this kind of reminds me of it.

Commenting on his role and involvement in the film, Law said: “The film is about improvement and progress and this is something I try to do in my work and my everyday life. I had to learn new skills shooting this film and that combined with the places we visited and shot in, alongside working with Jake and with Giancarlo, made it a truly rare experience.”

Watching the video reminds me that often time, the experience and the journey to getting something might be much more rewarding and rich than the end result itself. And of course, not everything have a price tag. You may need to earn it in some other way.

What is your takeaway?

If nothing else, it is refreshing to see Jude Law dance!

If  you enjoyed the video, do share this blog post or follow Johnnie Walker on their official Facebook or Twitter accounts.


JOHNNIE WALKER BLUE LABEL – the height of the blending expertise from the world’s foremost whisky artisans – is blended from rare casks of whiskies from the four corners of Scotland. Only sublime, rare whiskies are used in the blending of JOHNNIE WALKER BLUE LABEL, with only 1 in 10,000 casks containing whisky of sufficient character to deliver its remarkably smooth signature taste. JOHNNIE WALKER BLUE LABEL is a Scotch Whisky born of the art of the Master Blender.

Each is hand selected by the JOHNNIE WALKER Master Blender himself, part of an unbroken lineage of Master Blenders stretching back over 190 years – it is the ultimate expression of whisky making today and an remarkable achievement for the modern era.

Presented in individually numbered bottles, it is reminiscent of the 19th century style of whiskies. The Master Blender uses his decades of experience to select some of the rarest casks from the JOHNNIE WALKER reserves for their quality, character and flavour to create the powerful, complex and smooth character of the BLUE LABEL.

BLUE LABEL has a mellow, rounded nose, with a dry smokiness (a JOHNNIE WALKER signature flavour) mixing with raisin sweetness. It is best savoured with the palate cleansed and cooled by iced water. One sip reveals a velvety mouth-feel, then an explosion of flavour. At once you’ll discover hazelnuts, honey, rose petals, sherry and oranges. Subsequent sips reward you with more hidden secrets like kumquats, wispy aromatic smoke, sandalwood, tobacco, and dark chocolate.


DIAGEO is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, JεB, Buchanan’s, Windsor and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Tanqueray and Guinness.

This post is brought to you by Johnnie Walker Blue Label.