Last Wednesday, Casio Singapore introduced their new EXILIM EX-TR35 series to its popular EXILIM TR line of compact digital cameras.
Fellow lifestyle blogger and friend, Irene Moonberry was one of the host for the event and a bunch of us showed up to support her:
The new EX-TR35 is a lifestyle selfie camera, packed with innovative functions to take self-portraits. The ultra slim camera also allows users to create personalised short picture movies and share them instantly on social media.
Designed with a high-polarised pearl finish and sleek exterior, the 12.1megapixel EX-TR35 is fitted with user-friendly features such as the one-of-a-kind swivel function and self-portrait shutter button. With the EX-TR35, taking a selfie is even more dynamic as users can choose from four shutter styles by either holding the frame, touching the screen, waving at the lens or control remotely via smartphone.
With the new Posing Shot function in the EX-TR35, users can strike different poses for five successive shots, prompted by the camera’s voice guidance. The Triple Shot function ensures users can select the best picture every time by capturing a burst of three consecutive images and even enhance them using up to 12 different Make-up modes, ensuring everyone in the frame is looking their best.
To bring the photos to life, the camera’s new Promotion Movie function lets users transform five best stills into a short HD-quality video complete with fun visual effects and an accompanying soundtrack of up to 15 seconds. For fans of special effects, the EX-TR35 also offers a Crystal Ball effect function that displays photos inside a clear floating ball, producing surreal and magical photo creations at the touch of a button.
Casio first released the EXILIM TR line of digital cameras in 2011, introducing a first-of-its-kind 360° rotating frame and 270° rotating display which revolutionised the photo-taking experience and became immensely popular among young women especially for its slim and lightweight design. The EXILIM TR line is also powered by the EXILIM HS Version 3 engine, a dual-core processor that delivers high performance and high-speed processing simultaneously, making the cameras a hit among beginners and photography-enthusiasts alike.
Sales for compact cameras are getting slaughtered by camera phones. With innovation and creativity as well as clever marketing, Casio has carved a market segment of its own as a “selfie camera” – likely the world’s first and the world’s best in kind since there is no other camera like this from other leading brands.
Brilliant! This moves the Casio Exilim TR from technology product to become a lifestyle product.
The new CASIO EXILIM EX-TR35 is now available at all authorised CASIO and EXILIM retailers at a Suggested Retail Price of SGD1,199.00.