In commemoration of its 50th Anniversary milestone, iconic fashion flip-flop brand Havaianas invited fans to bask in self-expression at its inaugural ‘Make Your Own Havaianas’ (MYOH) event in Singapore.
Held from 13 – 15 July 2012, the special event provided Singaporeans the opportunity to customise a pair of Havaianas flip-flops to really call our own, mixing and matching from a colourful galore of straps, soles and pin embellishments.
The personalised fashion affair kick-started with an exclusive closed-door VIP day on 13 July (last Friday), where over 100 trade partners, media and bloggers enjoyed the first-hand experience of the MYOH event, which has been successfully popularised in cities like London, New York and Manila.
I was honoured to be invited to customise a pair of my own Alvinology Havaianas flip-flop together with my wife Rachel.
Upon arrival on the VIP Day, we were warmly greeted by Havaianas and ushered into the Takashimaya h store, decked in colourful Brazilian-inspired Bonfim wish ribbons for the occasion. The specially customised ribbons were also handed out for us to don around our wrists to mark the start of the customisation journey, guided along by friendly Havaianas retail staff.
Enthralled by the enticing selection of soles, straps and decorative pins, Rachel and I were spoilt for choice and took a while to settle on similar matching red soles as a couple. We chose different strap colours and pins to maintain individuality.