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Glacéau’s Vitaminwater® Launched in Singapore

Glacéau’s Vitaminwater® Launched in Singapore

If you are someone who travels frequently to major cities around the world like New York, Sydney and Shanghai, you probably might have encountered Glacéau’s Vitaminwater®. The interesting bottle design and quirky copies on the labels caught my attention when I was in Sydney, though I didn’t try the drink.

Vitaminwater is an energy drink that is infused with nutrients like antioxidants and magnesium. Taste-wise, after sampling a few of their flavours, they mostly taste like plain water with a very light tint of fruit.

The drink is popular with many famous celebrities like Paris Hilton, Miley Cyrus, Liv Taylor and other trendsetters. Apparently, it’s a drink that connotes certain glam factors and lifestyle statements. That’s also how the drink is marketed – exclusivity and the trendy element.

Well, Vitaminwater is finally here in Singapore. We are now part of the “in” crowd, joining other major cities where Vitaminwater is available. 🙂

Thanks to the folks from Coca-Cola Singapore who owns the brand, I got to sample Vitaminwater around a month ago, but can only blog about it now after the official launch.

My Vitaminwater samples

My Vitaminwater samples

Six flavours will be available in Singapore (in single serve 500ml bottles) at all leading supermarkets – power-c (dragonfruit), essential (orange-orange), ignite (tropical citrus), multi-v (lemonade), restore (fruit punch) and xxx (acai-blueberry-pomegranate).

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About The Author

alvinology

Alvin is a marketer by day and blogger by night. He is a 100% geek who spends too much time surfing the web.

1 Comment

  1. LOL

    will strawberry kiwi be coming out in singapore?

    Reply

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