[Review] Japan’s Matsuya Beef Bowl Chain Opens First Singapore Outlet at Suntec City

One of Japan’s biggest gyudon chains, Matsuya, has opend its first Singapore outlet at Suntec City on 31 October 2026, bringing its signature Gyumeshi beef rice bowls, Japanese curry and set meals to local diners. Founded in Tokyo in 1966, Matsuya is the flagship restaurant brand of Matsuya Foods Holdings. The opening comes as the Japanese food and beverage group marks its 60th anniversary in 2026 and continues its international expansion.

The restaurant is located at #B1-149/149A, Suntec City Mall, 3 Temasek Boulevard, operating daily from 9am to 10pm.

Matsuya is best known for Gyumeshi, a Japanese beef rice bowl made with thinly sliced beef simmered with onions and served over rice. The Singapore outlet uses 100% Hokkaido Nanatsuboshi rice and 100% North American beef for its signature dish.

The Gyumeshi Beef Bowl is available in five sizes, with prices ranging from S$5.50 for the Mini to S$10.90 for the Extra Large. Other variations include Green Onion & Egg Gyumeshi at S$8.40, Kimchi Gyumeshi at S$7.90 and Cheese Gyumeshi at S$8.40.

Beyond its beef bowls, the menu includes Japanese curry, grilled meat set meals and eel bowls. The Original Curry starts from S$6.90. Breakfast options and a Kids’ Set are also available.

We managed to try three main beef bowls, namely their classic Gyumeshi, their Gyumeshi with unagi and their Curry Rice with Cheese and Hamburg Steak.

Pitting them against their main competitors, Sukiya and Yoshinoya, their beef bowls are, in my opinion, better than both. The rice feels light and fluffy and easy to eat, and their beef is sliced perfectly to be able to swallow and chew with little resistance from gristle or fat. Though their medium beef bowl is priced a dollar higher than Sukiya’s, it is not without good reason with an increase in quality. I personally believe that their beef is also better than Yoshinoya’s, the latter having comparably slightly harder on the tongue beef slices.

Matsuya traces its beginnings to a Chinese restaurant established in Tokyo’s Nerima district in 1966. The company opened its first restaurant specialising in Gyumeshi and grilled meat set meals in 1968, laying the foundations for the brand. As of March 2026, Matsuya Foods Holdings operated 1,573 restaurants across its network, including 24 overseas outlets. Its international markets include mainland China, Hong Kong, Taiwan and Vietnam. Singapore will become another market in its overseas network.

Matsuya Singapore is located at 3 Temasek Boulevard, #B1-149/149A, Suntec City Mall, Singapore 038983, and operates from 9am to 10pm.