Lazada’s 11.11 Biggest Sale of the Year is returning with major discounts across electronics, beauty, fashion and everyday essentials, giving shoppers in Singapore a chance to enjoy savings of up to 90% on selected products.

Running from 8pm on 10 November to 13 November, the 76-hour shopping event will feature LazFlash Deals, Biggest Price Drops, $11 Must-Buy Deals and exclusive promotions from popular local and international brands, including DJI, Estée Lauder and Ralph Lauren. Shoppers will also have access to nearly 10,000 Tmall brands through the platform.
With different promotions scheduled throughout the sale, shoppers can maximise their savings by keeping track of the various deal timings.
One of the main highlights is the storewide LazFlash Deals, offering discounts of up to 90% on selected products. These limited-time deals will run from 8pm to 2am on 10 November, followed by daily sessions from 8pm to midnight between 11 and 13 November.
The Biggest Price Drops promotion will feature selected products priced at $1.10, $11, $51 and $111. On 10 November, deals will be released at 8pm, 9pm, 10pm and 11pm. From 11 to 13 November, shoppers can look out for new deals at midnight, 8am, 12pm and 8pm daily.
Another highlight is the 11.11 Lazada Mega Box, featuring more than 60 exclusive boxes from popular brands at special prices. These limited-quantity offers will go live at 8pm on 10 November.
LazMall shoppers can also look forward to Crazy Brand Mega Offers from 11 to 13 November, between 12pm and 2pm daily. The promotion features discounts of up to 90% alongside additional membership points.
For those looking for bundled purchases, Lazada’s Surprise Boxes will offer curated selections of popular products at discounted prices. The boxes are available in four price tiers, including $11 worth of products valued at $50, $29 worth of products valued at $100, $49 worth of products valued at $150, and $79 worth of products valued at $200.
The Surprise Boxes will be released at 8pm on 10 November, followed by additional drops at midnight on 12 and 13 November, while stocks last.
Shoppers can also take advantage of Freebie O’Clock, which takes place at 12pm daily from 11 to 13 November. Limited vouchers and freebies will be available for redemption during these sessions.
Those who want to secure selected offers ahead of the main sale can also participate in the $1.10 Early Bird Specials. Shoppers can place a deposit of just $1.10 to secure selected deals before 8pm on 10 November.
Beyond the discounts, Lazada is giving shoppers the opportunity to win a getaway through its 11.11 Spend & Win giveaway. Participants stand a chance to win one of four prizes, each comprising a three-day, two-night staycation at Pan Pacific Orchard, including an afternoon high-tea set.
Meanwhile, audio brand Sonos will hold its Super Brand Day on Lazada on 9 November, ahead of the main 11.11 event. The promotion will feature exclusive home theatre bundles, with additional offers providing savings of up to 40% throughout the 11.11 sale.
Shoppers interested in experiencing Sonos products in person can also visit the brand’s pop-up at Wheelock Place from 7 to 15 November.