CapitaLand Malls Launches Festive Clue Hunt with 5 Million STAR$ in Rewards

CapitaLand is kicking off its festive season with a mystery themed campaign across four Singapore malls, offering shoppers the chance to win a share of 5 million STAR$ through a series of clues and interactive activities.

The campaign begins with a striking installation at Bugis Junction Fountain Square, featuring a giant red cup standing almost four metres tall and a shy character peeking out from behind a pile of marshmallows. The display marks the start of a festive clue hunt spanning Bugis Junction, Plaza Singapura and Raffles City Singapore, alongside CapitaLand’s digital platforms.

Running until 3 November 2026, the campaign invites shoppers to follow clues placed across the participating malls and CapitaLand Malls Singapore’s social media channels, @CapitaLandMallsSG.

Participants can solve the clues by entering missing letters through the reward code function in the CapitaStar app. Each correctly solved clue earns 100 STAR$, with rewards allocated on a fastest fingers first basis.

Those who complete the entire trail and are among the first to find all four clues can receive up to 10,000 STAR$. The campaign offers a total of 5 million STAR$ in rewards.

The festive mystery will be revealed on 4 November 2026, when all five characters and their personalities are unveiled at Bugis Junction Fountain Square.

Visitors will also be able to take part in an interactive personality quiz to discover which character best matches them. The five personalities are inspired by values associated with the festive season: joy in expression, connection with loved ones, the wonder of discovery, craft and passion, and the spirit of giving.

CapitaLand says visitors can look forward to further rewards and festive activities across its malls as the campaign continues following the character reveal.

The clue hunt runs until 3 November, with the full reveal taking place the following day at Bugis Junction. Shoppers can follow @CapitaLandMallsSG for updates and participate through the CapitaStar app.