K-pop star Baekhyun will make a special appearance in Singapore on 19 October 2026 for the media launch of the POLA B.A 7th Eye Zone Cream, the latest eye care product from Japanese luxury skincare brand POLA.
The South Korean singer will attend an exclusive media launch at Zouk Singapore from 7pm onwards, where POLA will introduce its latest addition to the B.A skincare range. Following the event, Baekhyun is scheduled to visit the POLA counter at Takashimaya Shopping Centre at 8.30pm, giving fans another opportunity to catch a glimpse of the star.
The launch marks the latest development in POLA’s eye care research, which dates back to 1968. The new B.A 7th Eye Zone Cream is the third generation of the brand’s eye cream and forms part of its seventh-generation B.A skincare series.
Designed for the delicate eye area, the cream aims to improve the appearance of firmness across the eye zone, including the eyelids and under eye bags. Its key feature is POLA’s 3D Eye-Bandage Formulation, which creates a firming and tightening veil over the skin.
The formula contains 10 types of beauty ingredients, including nine proprietary ingredients. According to POLA, the cream melts into the skin to leave the eye area feeling firmer, lifted and revitalised. It also features a floral woody fragrance inspired by peonies.
Fans hoping to secure access to the launch event or win a signed keepsake can take part in a limited time promotion at POLA Takashimaya D.S. from 13 to 18 October.
Customers who purchase the B.A 7th Eye Zone Cream at the counter will receive a Lucky Dip chance to win one of five Baekhyun signed Polaroids or one of 20 exclusive passes to the 19 October launch event.
The promotion is available exclusively at POLA Takashimaya D.S. until 9pm Singapore time on 18 October or while stocks last. Terms and conditions apply, and customers can enquire in store for further details.
The launch event passes provide admission to the official event only. They do not include one on one interactions with Baekhyun, personal autograph sessions, individual photo opportunities or selfie sessions.
Lucky Dip results will be revealed on the spot. Winners of the signed Polaroids will receive a redemption voucher and must collect their prizes in person at POLA Takashimaya D.S. between 20 October and 20 November 2026. The Polaroids cannot be mailed or shipped overseas, and unredeemed vouchers will expire after the collection period. The keepsakes are intended for personal use and cannot be resold through flea markets or online marketplaces.
Winners will be contacted individually using the details provided at the time of purchase, with further instructions on claiming their prizes.
