PUMA is bringing together Formula 1 and K-pop for its “Own Your Speed” motorsport activation during Singapore Grand Prix race week, with appearances by F1 drivers Charles Leclerc and Lando Norris alongside ALPHA DRIVE ONE member SANGWON.
SANGWON will make a special appearance in Singapore on 7 October as part of PUMA’s race week activities. Fans can meet the K-pop rookie at PUMA 313@Somerset and VivoCity, where he will take part in PUMA’s driver events.
The appearance follows SANGWON’s first collaboration with PUMA, in which he fronted the SANGWON x MUSINSA x PUMA 26 FW 26 Edition Campaign. The campaign was created in collaboration with MUSINSA, a leading Korean fashion platform.
His Singapore appearance adds a K pop element to PUMA’s motorsport programme, which also features F1 stars Charles Leclerc and Lando Norris during the Singapore Grand Prix race week.
