PUMA Takes Over Singapore Grand Prix Week with Motorsport Activations and Driver Meet and Greets

PUMA Southeast Asia is bringing its biggest motorsport activation in the region to Singapore during the 2026 Singapore Grand Prix race week, with a series of events combining racing, fashion, sport and automotive culture from 5 to 11 October 2026.

The week-long “Own Your Speed” campaign will take place across Singapore and six Southeast Asian markets, featuring a flagship pop-up at 313@Somerset, appearances by Scuderia Ferrari HP Formula One driver Charles Leclerc and McLaren Mastercard Formula One driver Lando Norris, a night run along the Marina Bay skyline, automotive community events and a live race watch party.

The campaign begins on 5 October with the PUMA Track Night Run, a community-focused 5km night run organised with local running clubs. Participants will run along Singapore’s Marina Bay skyline as part of the brand’s motorsport-themed race week.

From 6 to 11 October, the PUMA “Speed Station” pop-up will operate at the Level 1 atrium of 313@Somerset. The immersive space will feature collections from the Scuderia Ferrari HP and McLaren Mastercard Formula 1 teams, along with a racing simulator and a showcase of PUMA’s motorsport range.

On 7 October, fans will have opportunities to meet Charles Leclerc and Lando Norris through separate fan experiences. PUMA says details on how to stand a chance to meet Leclerc will be available via @pumasingapore on Instagram, while details for the Lando Norris experience will be announced later.

Fans can also leave personal messages for Leclerc at a message wall at PUMA 313@Somerset. Photobooths will also be available at PUMA 313@Somerset from 25 September and PUMA VivoCity from 2 October, allowing fans to capture moments tied to the campaign.

On 8 and 9 October, PUMA will host automotive community activities at The Palawan @ Sentosa, with events taking place at HyperDrive, Asia’s first indoor gamified electric go-kart facility. Supercar owners, automotive enthusiasts and community members will be invited to take part in activities centred on performance, speed and automotive culture.

The campaign will conclude on 11 October with a live Singapore Night Race watch party at Paulaner Bräuhaus Singapore, the official venue partner for the activation.

PUMA has also partnered with HyperDrive for the fourth edition of Levelled-Up Racing during Grand Prix Season Singapore 2026. The competition runs until 30 September, with participants competing in Junior and Senior categories.

The top 40 racers across both categories will progress to the final showdown on 4 October. Prizes include stays at Shangri-La and JEN hotels, S$2,000 in PUMA gift cards, more than S$2,000 worth of The Palawan @ Sentosa vouchers and invitations to PUMA’s watch parties at Paulaner Bräuhaus Singapore.

Through “Own Your Speed” and its partnership with HyperDrive, PUMA is bringing together its motorsport partnerships, racing activities and fan experiences as part of Singapore’s Grand Prix season.