Audi Revolut F1 Team is bringing Formula 1 beyond the circuit and into the heart of Singapore with “The Art of InFluence”, a race week programme featuring food, fashion, community sport, retail, entertainment and public viewing experiences across the city.
The programme is designed to give fans more ways to connect with the team without needing a race ticket or access to the paddock. Audi Revolut F1 Team is working with its global partners, Singaporean businesses and local communities to create a series of activities and experiences throughout race week.
From running through the city and exploring Singapore’s food culture to seeing the team’s show cars, watching the racing with fellow fans and engaging with the campaign online, the programme will offer different ways to experience the team during the Singapore Grand Prix.
At the centre of the campaign is a digital hub on audif1.com, where fans can register to collect digital Team Cards by visiting selected locations, taking part in activities and engaging with campaign content online. The cards can unlock exclusive collectibles and entries into prize draws for team experiences.
Fans who collect Team Cards during the Singapore Grand Prix can also earn entries into a prize draw, with one winner and a guest set to receive a VIP trip to the Las Vegas Grand Prix. Registered fans will also have access to additional content, rewards and opportunities from Audi Revolut F1 Team beyond race week.
The campaign will also feature a Singapore fanwear collection created with adidas. The collection uses a distinctive pattern inspired by Singapore’s cultural diversity, architecture and energy, translating these elements into a contemporary design that will feature across the team’s presence during the race weekend.
Among the race week activations is GABICO, an exclusive gelato flavour created by Audi Revolut F1 Team drivers Gabriel Bortoleto and Nico Hulkenberg in collaboration with Singaporean botanical gelato brand Birds of Paradise. The name combines the drivers’ first names and brings together the team’s identity with Singapore’s food culture.
GABICO will be available at Birds of Paradise outlets at Craig Road and Beach Road from 3 to 11 October. Fans who engage with the collaboration through the campaign hub can unlock a dedicated Audi Revolut F1 Team Card and receive an additional prize draw entry.
At the Audi House of Progress, visitors will be able to see the Audi RS 5 alongside a collaboration with Burnt Ends Bakery. Michelin starred chef Dave Pynt will work with the team on a weekly special created exclusively for the activation, alongside premium coffee and freshly baked products served in co-branded packaging. Visitors will also have opportunities to win items from the Singapore collection.
Funan Mall will host another major activation, with Audi and adidas creating a joint branded space featuring the R26 show car at the mall entrance. Inside, visitors will find the RS5 on display, while the Singapore collection will be showcased on mannequins and merchandise will be available at the adidas store. The team will also hold a public appearance featuring its drivers at Funan Mall.
The race week programme will also include a community run organised with adidas, World of Hyatt and local running clubs on Sunday morning. Starting at Andaz Singapore, runners will follow a coastal route towards Funan Mall, where they can take photographs with the Audi R26 show car before returning to the hotel for refreshments.
Registration for the community run will be available through the adidas Running app. Participants who complete the route can claim a digital Team Card and enter a prize draw for a chance to win a kit from the Singapore special collection.
At Paulaner Brewery, fans can watch the on-track action together as the venue receives a co-branded race week transformation. Public viewing sessions will feature dedicated race broadcasts, limited edition merchandise and a venue specific digital badge that can be used to enter the prize draw.
Audi Revolut F1 Team will also highlight Singapore’s culinary culture through an original content series led by Head of Race Strategy Rithvik Dhananjay, who has a family connection to Singapore and a personal interest in its food heritage.
His favourite local destinations will be brought together in an Audi Revolut F1 Team food guide, offering fans a personal route through Singapore’s hawker centres and street food culture.
