Paragon Brings Formula 1 Fashion and Exclusive Rewards to Orchard Road This October

Paragon will bring the excitement of the Singapore Grand Prix to Orchard Road this October with a line-up of motorsport, fashion and entertainment experiences, alongside exclusive shopping rewards for Paragon Club members.

Running from 1 to 13 October 2026, the race season programme will feature the TOMMY HILFIGER X Cadillac Formula 1 pop-up from 1 to 11 October. The experience will span Paragon’s outdoor foyer and main atrium, with interactive activities designed to bring elements of the race circuit closer to shoppers.

Cadillac Formula 1 drivers Sergio Pérez and Zhou Guanyu are expected to make appearances in Singapore, alongside TOMMY HILFIGER brand ambassadors and family members Fourth Nattawat and Pond Naravit.

Paragon Club members will have additional opportunities to meet the drivers on 8 October and the TOMMY HILFIGER brand ambassadors and family on 11 October, while also receiving enhanced shopping rewards during the race weekend.

The TOMMY HILFIGER X Cadillac Formula 1 activation will showcase the latest fanwear collection for the Cadillac Formula 1 team. Visitors can take part in four pit stop experiences located across Paragon’s external foyer and main atrium.

Activities include a race reflex game, speed tap challenge, dedicated photobooth and F1 simulator. The activation will also feature a driver suit gallery and a selection of official team merchandise.

Shoppers who complete the digital journey across all four pit stops can redeem an exclusive TOMMY HILFIGER X Cadillac Formula 1 sticker set.

Paragon Club members can also earn additional rewards throughout the campaign. From 1 to 13 October, members can earn up to 1,500 bonus points, equivalent to S$600, when they shop at participating stores across Paragon. Members will also have access to selected in store privileges across fashion, dining and lifestyle outlets.

During Singapore Grand Prix weekend, from 9 to 13 October, members can receive an 8% rebate when they spend at least S$1,000 at Paragon across up to three same day receipts.

Premier members will also have an opportunity to move up to the Prestige tier temporarily. From 1 to 31 October, Premier members who spend S$5,000 in a single receipt will receive a six-month ascension to Prestige membership.

Prestige members receive benefits including double points for every S$100 spent, two hours of parking for 10 points, access to the Paragon Club Lounge and other privileges. Members who spend an additional S$10,000 during the six-month validity period can extend their Prestige membership for another 12 months.

Top spending Paragon Club members will also have opportunities to meet selected personalities visiting Singapore for the Grand Prix weekend. Further details are available through the Paragon Club app.

Terms and conditions apply.

With the TOMMY HILFIGER X Cadillac Formula 1 activation at its centre, Paragon’s race season programme will combine motorsport themed experiences with fashion, entertainment and shopping rewards in the heart of Orchard Road from 1 to 13 October 2026.