KODAK Lenses has teamed up with homegrown creative lifestyle label The Everyday Club for a limited time collaboration celebrating the everyday moments people experience through clear vision.
Running from 16 July to 30 August 2026, the “Everyday Moments. Seen Clearly.” campaign brings together KODAK Lenses’ focus on everyday visual clarity with The Everyday Club’s community driven approach to design. The collaboration features a limited edition co-branded eyewear pouch, in-store activities and a campaign showcase at The Everyday Club’s Funan store.
The collaboration builds on the heritage of the KODAK brand, which has long been associated with capturing and preserving meaningful moments. KODAK Lenses extends this idea from photography to eyewear, focusing on how people experience everyday scenes such as morning coffee, walks home and conversations with friends and family.
The Everyday Club brings a more local and creative perspective to the collaboration. The homegrown label develops design led products with its community of Gen Z and millennial makers, creating everyday items that combine functionality with a playful aesthetic.
The centrepiece of the partnership is the limited-edition KODAK Lenses × The Everyday Club Eyewear Pouch, valued at S$38. Designed as a compact clip-on everyday carry, the pouch is available in two colourways and is offered as a gift with qualifying purchases while stocks last.
Customers who purchase a qualifying pair of KODAK Single Vision Lenses at participating KODAK Lenses Eye Care Practitioners islandwide will receive a scratch card revealing their exclusive pouch colourway. The pouch can then be redeemed at The Everyday Club’s Funan store at #02-10 from 20 July to 30 August 2026.
The campaign showcase at The Everyday Club’s Funan outlet will also feature several interactive activities. Visitors can take a photo at the Kodak Photo Wall camera photo-op and share their experience on social media.
Visitors can also tag @kodaklensessg and @theeverydayclub.co on Instagram Stories for a chance to win a KODAK Lenses × The Everyday Club Gift Box. The prize includes the limited-edition eyewear pouch, co-branded keychain stickers, lens cleaner, sling bag and other items.
Another activity invites visitors to take part in the “Spot Kody” challenge, where they search for Kody characters placed around the campaign showcase. Those who complete the challenge can claim a complimentary lens cleaner.
The collaboration also highlights KODAK EvoCity Single Vision Lenses, designed for Singapore’s urban environment where users frequently move between digital screens, indoor spaces and outdoor conditions. The lenses use photochromic technology that automatically adjusts according to changing light conditions and UV exposure, becoming darker outdoors and returning to a clear state indoors.
The lenses are designed to provide visual comfort throughout the day while helping protect the eyes from UV rays and blue light.
The “Everyday Moments. Seen Clearly.” campaign runs until 30 August 2026 at The Everyday Club’s Funan store and participating KODAK Lenses Eye Care Practitioners across Singapore. The limited-edition eyewear pouches are available while stocks last.
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