Lendlease Malls is taking its award-winning sustainability efforts to the next level with the launch of A New Lease of Life, a year-round movement that builds on its flagship You Won’t Believe It’s Trash (Y.W.B.I.T.) campaign. Now in its fifth year, the initiative aims to encourage shoppers, retailers and the wider community to embrace sustainable habits through everyday actions that contribute to long term environmental impact.
Running from 30 July to 6 September, the campaign will feature a design competition in collaboration with Temasek Polytechnic School of Design. Students are challenged to transform unwanted materials into innovative, market ready products using surplus inventory, archived materials and end of life products contributed by retail partners including K.STAR Karaoke, G2000, Fieldnotes, Clarks and 2nd STREET.
The competition’s top 10 finalists will have their creations showcased in a roving exhibition across 313@somerset, Jem, Parkway Parade and Paya Lebar Quarter from 24 August to 29 September. Visitors can vote for their favourite designs, with the winning designer receiving $3,000 in Lendlease vouchers while the most popular public choice will earn $300 in vouchers.
Shoppers are also invited to participate through a roving collection drive taking place across the four malls from 24 August to 29 September. By dropping off recyclable and reusable items such as plastic bottles, aluminium cans, paper and textiles, shoppers can earn Lendlease Plus$ rewards while supporting recycling and upcycling efforts. Additional sustainability themed promotions will also be available throughout the campaign, including 10,000 Plus$ with a minimum spend of S$180 at participating retailers.
Another returning highlight is Cloop’s Open Wardrobe at Parkway Parade, where shoppers can browse curated pre loved fashion from just $10 per item. The initiative promotes extending the lifespan of clothing while supporting charitable causes through a portion of the proceeds. Last year’s edition attracted more than 1,200 shoppers, rehomed 2,500 pieces of clothing and raised $3,680 for environmental and wildlife causes.
Originally launched in 2022, Y.W.B.I.T. has become Lendlease Malls’ signature sustainability campaign and has earned the Singapore Retailers Association Green Initiative of the Year award in both 2025 and 2026. With the introduction of A New Lease of Life, the campaign will continue as its flagship annual activation while supporting year-round partnerships, community engagement and sustainability initiatives across Lendlease Malls in Singapore, including 313@somerset, Jem, Parkway Parade and Paya Lebar Quarter.
