Magnum has launched its new Signature range in Singapore, introducing two premium flavours that elevate its classic indulgence concept with a focus on texture, craftsmanship and ingredient-led design.
The new range features Magnum La Pistache and Magnum La Pêche, both designed as couture inspired ice cream creations that combine layered coatings, gelato cores and the brand’s signature cracking chocolate finish.
Magnum describes the new offerings as a first for the brand, with cracking coatings highlighting premium ingredients such as pistachio and peach. Each ice cream stick is designed as a full sensory experience, from its textured outer layer to its gelato centre, aiming to deliver a more refined take on everyday indulgence.
Magnum La Pistache offers a rich pistachio experience, combining pistachio gelato and ice cream encased in a pistachio coating topped with salted and caramelised pistachio pieces. It is finished with Magnum’s signature chocolate tip for a mix of crunch and creaminess in every bite.
Magnum La Pêche brings a fruit forward alternative, featuring a peach flavoured shell with peach pieces, a smooth ice cream layer and a peach gelato core. It is also finished with Magnum’s iconic cracking chocolate tip, delivering a layered fruity and creamy profile.
The Magnum Signature range will be available islandwide in Singapore from June. La Pêche will be sold in single sticks and multipacks of three, while La Pistache will be available in single sticks and mini multipacks of six. Single sticks are priced at 4.28 Singapore dollars, with multipacks and mini multipacks priced at 12.12 Singapore dollars.
To complement the launch, Magnum is introducing two lifestyle themed collectibles inspired by the new range.
The Magnum Signature Keychain Camera is designed as a compact accessory to capture everyday moments, available through a spend and redeem promotion. Customers who spend at least 45 dollars on Magnum ice cream at participating retailers including FairPrice, Cold Storage, Sheng Siong, Prime, Giant and selected e commerce platforms can redeem the item while stocks last.
The Magnum Signature Cup, inspired by the green and pink tones of the new flavours, is available with a minimum spend of 15 dollars at participating convenience stores such as 7 Eleven, Cheers and selected petrol marts, also while stocks last.
