Venchi Unveils Cremino Chocolate Collection and Immersive “Cremino Hour” Experience in Singapore

Italian chocolatier Venchi has introduced its signature Cremino Chocolate Series, showcasing a refined expression of its 145-year heritage in artisanal chocolate-making. The collection highlights a distinctive three-layer composition designed to deliver a balanced harmony of texture and flavour in each bite-sized square.

A three-layer expression of Italian craftsmanship

At the heart of the Cremino series is Venchi’s focus on precision and tradition. Each piece is crafted with three carefully layered fillings, resulting in a smooth, melt-in-the-mouth experience that reflects the brand’s long-standing dedication to Italian confectionery artistry.

The Cremino range continues Venchi’s legacy of combining heritage techniques with modern indulgence, offering a chocolate experience that emphasises refinement, balance, and sensory pleasure.

“Cremino Hour” brings Italian aperitivo culture to Singapore

In Singapore, the collection is being introduced through Cremino Hour, a multi-sensory campaign inspired by Italy’s iconic aperitivo tradition. The experience reframes chocolate tasting as a moment of pause and connection, encouraging guests to slow down and enjoy refined indulgence.

In-store sampling and interactive challenges

Across all Venchi boutiques in Singapore, customers can explore the Cremino range through in-store sampling activities.

As part of the activation, guests who take part in the Three Layer Look Challenge, by wearing or bringing striped elements inspired by Cremino’s layered design, will receive a complimentary Cremino chocolate. The initiative adds a playful, shareable dimension to the brand experience.

Exclusive Cremino Hour events for V-Club members

The experience expands further with Cremino Hour, hosted at Raffles City, ION Orchard, and VivoCity, exclusively for V-Club members.

Highlights of the event include curated Cremino pairing sessions featuring local flavours, interactive activities such as the Cremino Cube Challenge, and guided tasting moments designed to encourage social connection and discovery.

Registration details for general attendance will be shared via V-Club email and Venchi’s social media channels. Customers are encouraged to sign up as V-Club members to gain access to the exclusive sessions.