Dyson Adds Star Power in Asia Pacific with Two New Regional Ambassadors

Dyson is turning up the spotlight this season with the introduction of two major celebrity ambassadors across Asia Pacific, following the recent debut of its striking Ceramic Apricot and Topaz colourway.

Jang Won Young Joins Dyson as Asia Pacific Ambassador for Hair Devices

K-pop sensation Jang Won Young of IVE has been announced as the new Asia Pacific Ambassador for Dyson Hair Devices. Known for her vibrant presence, expressive performances and signature glossy hair, Jang will front Dyson Beauty’s upcoming campaigns and help showcase the brand’s cutting-edge styling innovations across the region.

Dyson highlighted that Jang’s curiosity, versatility, and dedication to personal expression align with its mission to engineer high-performance beauty technologies that protect hair from extreme heat. With five consecutive million-selling records and a fanbase that spans cultures and generations, Jang has cemented herself as one of Asia’s most influential beauty and fashion icons, making her a natural fit for Dyson’s technology-driven approach to hair health.

Park Bo Gum Named Asia Pacific Ambassador for Home and Hair Technology

Dyson also announced acclaimed actor Park Bo Gum as its official ambassador for Asia Pacific, representing its portfolio of home appliances and hair devices.

Since his debut, Park Bo Gum has cultivated a trusted and relatable public image, qualities that resonate with Dyson’s mission to improve everyday life through innovation. He will headline campaigns introducing Dyson’s next-generation technologies, including the new Dyson Spot+Scrub Ai Robot Cleaner, which uses a three-step system: detect, remove, and recheck; to tackle dirt and hidden stains with AI-powered precision.

Park’s role will expand to spotlight Dyson’s latest breakthroughs in both home and beauty categories, demonstrating how its engineering-led solutions elevate daily living.