Lancôme is ushering in a delicious new era of its iconic Idôle fragrance line with the launch of Idôle Peach ‘N Roses, a vibrant eau de parfum that blends juicy peach with radiant rose for an irresistibly addictive scent experience. The new release arrives one year after the debut of Idôle Power, and once again stars 3x GRAMMY Award-winning singer-songwriter Olivia Rodrigo, whose confident, authentic energy continues to embody the spirit of the Idôle woman.
A Playful, Peach-Powered Evolution
Created by the original trio of master perfumers, Shyamala Maisondieu, Nadège Le Garlantezec, and Adriana Medina (Givaudan), Idôle Peach ‘N Roses marks a milestone for the brand as the first Lancôme fragrance to feature Givaudan’s natural Peach OrpurÔ extract. The result is a juicy, fruity floral composition designed to emulate that irresistible first bite into a perfectly ripe peach.
The fragrance opens with a sparkling red berry accord, leading into the tangy, mouthwatering Peach OrpurÔ heart note. This is beautifully balanced by the velvety depth of Idôle’s signature Damascena rose absolute, creating a lush, sensual trail that lingers long after the first spritz. It’s bold, indulgent, playful, and distinctly peachy.
Olivia Rodrigo Fronts the New Campaign
Olivia Rodrigo returns as the face of the new Idôle chapter, starring in a dynamic campaign that blends retro aesthetics with modern attitude. Set against a striking palette of vinyl black and electric orange, the film features Olivia spinning atop a giant record, surrounded by ripe peaches, rose petals, and immersive visuals that capture the fragrance’s energetic, youthful spirit.
Dressed in electric peach tones, she channels Idôle Peach ‘N Roses’ unapologetically bold mood, sweet, sassy, and dripping with confidence.
A Bottle Drenched in Peach Glow
The new eau de parfum is housed in the iconic slim Idôle flacon, now bathed in a translucent peach haze reminiscent of a glowing sunset. A rose-gold cap crowns the sleek silhouette, while a circular “portal” at the center symbolizes the empowerment at the heart of the Idôle identity, placing the wearer front and center.
Elegant yet electrifying, the bottle mirrors the fragrance’s deliciously modern personality.
Pricing and Availability
Idôle Peach ‘N Roses Eau de Parfum
- 50ml — SGD $180
- 100ml — SGD $250
The fragrance launches April 2026 and will be available online, in stores nationwide, and at Sephora.
