LANEIGE is ushering in a new chapter for its beloved NEO Cushion line with the launch of NEO Cushion 3.0, featuring upgraded formulas and a redesigned compact for a modern, seamless user experience. Known for its sensorial, science-backed approach to Korean beauty, the global brand is refreshing both of its signature hybrid-makeup cushions: NEO Cushion The Matte and NEO Cushion The Glow.
NEO Cushion The Matte: “Matte, Reinvented”
Returning with a bold new identity, “MATTE, REINVENTED. FULL PORE COVERAGE. AIR-LIGHT FINISH.”, NEO Cushion The Matte delivers refined, breathable coverage that smooths skin while controlling shine.
Key upgrades include:
- Triple Pore Coverage System for multi-angle pore blurring and texture smoothing
- A breathable, long-lasting formula that keeps skin fresh without dryness
- Hydra Hold HA for lasting comfort and hydration
The result is an air-light matte finish that stays soft from morning to night.
NEO Cushion The Glow: “Glow, Redefined”
Radiance takes center stage in the new and improved NEO Cushion The Glow, now championing “GLOW, REDEFINED. TEXTURE-REFINING COVERAGE. A LIT-FROM-WITHIN FINISH.”
This upgraded glow formula features:
- Glow-Refining Technology that visibly improves skin texture over time
- Diamond Powder and Hydra Glow Oil for enhanced luminosity and adherence
- Hydra Hold HA to keep skin hydrated, plump, and naturally radiant
Together, they create a luminous finish that brightens the complexion from within.
Global Ambassador Jin Returns for the NEO 3.0 Campaign
This launch marks LANEIGE’s third global campaign with BTS member Jin, following the success of Cream Skin and NEO Cushion Mewy. Under the franchise message “AIRY, SEAMLESS COVERAGE FOR ALL,” Jin embodies both cushion finishes, the modern matte and radiant glow, showcasing their versatility with his signature effortless charm.
Availability
The NEW NEO Cushion The Matte and NEO Cushion The Glow are now available at:
- LANEIGE boutiques islandwide
- LANEIGE Official Online Store
- Shopee, Lazada, and TikTok Shop
- Sephora stores, Sephora.sg, and the Sephora app
