[Launch Promo] Cetaphil Unveils New Ceramide Repair Lotion in Singapore for Dry and Flaky Skin

Skincare brand Cetaphil recently introduced its new Ceramide Repair Lotion in Singpaore. This new formulation was developed to reinforce skin resilience and support recovery from dryness and sensitivity.

The product shifts the focus beyond temporary moisturisation towards strengthening the skin at its foundation.

Healthy skin depends on a well functioning barrier, and ceramides are naturally occurring lipids within the skin that play a critical role in maintaining this structure by holding skin cells together and preventing moisture loss. Similar to how glue binds mosaic tiles together to form a protective surface, replenishing essential ceramides helps to rebuild the skin barrier when natural levels become depleted and leave the skin rough or tight.

The lightweight and non greasy formula absorbs quickly to deliver intensive hydration while reinforcing the natural protective barrier of the skin.

It is formulated with ceramide to restore the moisture barrier, amino acid to maintain optimal hydration levels, and sunflower seed oil to soothe irritation and comfort dry skin. With continued use, the lotion is said to support healthier looking and more resilient skin.

The fragrance free lotion provides up to 48 hours of hydration and supports up to 86% faster skin repair.

Designed for sensitive and compromised skin, the Ceramide Repair Lotion is available in a 236ml size for S$24.90 and a 473ml size for S$44.90. It is now available across retail stores including Watsons, Guardian, and Unity, as well as on the official Cetaphil electronic stores on Shopee, TikTok Shop, and Lazada.

Launch Promotion

To celebrate the launch, Cetaphil is partnering with Guardian Singapore for an exclusive week long consumer activation at Waterway Point. From 16 to 22 March, shoppers are invited to experience the Cetaphil range through engaging activities at the Level 1 Village Square between 10:00 am and 10:00 pm.

Visitors can enjoy a complimentary skin analysis session to discover personalised skincare recommendations, and free trial kits will be available while stocks last.

Families can also explore a dedicated children’s corner featuring an interactive digital game designed to make learning about skin barrier protection fun and engaging. Additionally, the roadshow offers exclusive promotions where spending a minimum of S$50 allows participation in a sure win lucky draw, spending S$80 gives an instant S$5 rebate, and spending S$100 rewards shoppers with a limited edition Cetaphil tote bag with exclusive bag charms.