Frasers Property Launches “Green-Coded – Live the Sustainable Life” Campaign to Promote Eco-Friendly Living

Frasers Property Singapore is stepping up its sustainability efforts with the launch of “Green-Coded – Live the Sustainable Life,” a new campaign designed to inspire eco-friendly habits among shoppers and families.

Running from 16 March to 3 May 2026, the initiative will take place across selected Frasers Property malls, transforming retail spaces into interactive environments where visitors can explore practical ways to adopt a more sustainable lifestyle.

Anchored on the theme “Green Living, Green Driving,” the campaign brings together partners including Mandai X and Tesla, with support from the National Environment Agency (NEA). Through hands-on experiences and educational activities, families, particularly children and youth, will learn about environmental conservation, sustainable mobility, and responsible consumption.

Supporting the Community

Beyond environmental education, the campaign also incorporates a community outreach initiative. Frasers Property Singapore is partnering with The Food Bank Singapore to launch a Back-to-School Support Kit programme for children from lower-income families.

Each $13 donation funds a kit containing nutritious breakfast and snack items along with essential stationery for school. Frasers Property will match every dollar donated, doubling the contribution and encouraging shoppers to support the cause.

Green Living Through Interactive Missions

One of the campaign highlights is the Mandai X Ranger Buddies Mission, a gamified mall experience that invites children to become eco-heroes.

Participants follow Pedro the sea lion on a conservation-themed adventure through interactive puzzle stations located around the mall. The activities teach children how everyday actions, such as recycling, reducing plastic waste, and conserving energy, can help protect wildlife habitats.

A key activity, “Recycle Right with Bloobin,” was developed in collaboration with NEA. The hands-on sliding puzzle introduces children to proper recycling practices, showing how materials like plastic, metal, paper, and glass should be sorted correctly.

Shoppers who spend in a single same-day receipt can redeem a gamification code to participate. Children who complete the mission will receive a mall-exclusive Ranger Buddies completion badge.

Green Driving at Tesla Junior Driving School

The campaign also highlights sustainable mobility through the Tesla Junior Driving School, where children can drive mini electric vehicles in a controlled environment.

The experience offers a fun introduction to clean energy transportation, demonstrating how electric vehicles contribute to improved air quality and a healthier environment.

Shoppers who spend in a same-day receipt can redeem a 10-minute mini EV driving session at participating malls.

Sustainability-Themed Shopping Rewards

Throughout the campaign period, shoppers can also enjoy sustainability-inspired rewards and promotions.

Limited-Edition Eco Tote

Visitors who spend 0 across up to three same-day receipts at a participating mall can redeem a limited-edition reusable eco tote designed in collaboration with local creative studio Tell Your Children (TYC).

Inspired by Japanese design aesthetics, the tote combines a minimalist corner motif with everyday practicality.

Recycling Contact Lens Blisters into Furniture

In partnership with PLASTIFY and TWOOAK (Two Of A Kind), collection points will be set up at participating malls where shoppers can deposit used contact lens blister packs.

The plastic waste will later be transformed into functional furniture pieces, showcasing how small recycling actions can contribute to meaningful environmental impact.

Shoppers who spend in a single receipt can also enter the PLASTIFY x TWOOAK Lucky Draw, where five winners will receive an exclusive stool crafted from recycled contact lens blisters.

Encouraging Sustainable Habits

Through interactive activities, educational programmes, and sustainability-focused rewards, the Green-Coded – Live the Sustainable Life campaign aims to deepen community engagement and inspire eco-friendly behaviour.

By collaborating with partners like Mandai X, Tesla, and NEA, Frasers Property Singapore hopes to turn everyday shopping destinations into platforms for learning about conservation, clean mobility, and conscious consumption, encouraging younger generations to develop sustainable habits early.

The initiative also complements the company’s broader sustainability strategy, which includes food waste valorisation programmes, solar energy adoption, and district cooling systems across its retail and commercial properties in Singapore.