Bellygom Brings a Beary Fun Local Adventure to Changi Airport This March School Holidays

Visitors to Changi Airport can look forward to a playful and colourful experience this March school holidays as the popular South Korean character Bellygom makes its debut appearance in Singapore.

Running from 13 March to 3 May, the event transforms parts of the airport into a whimsical, Singapore-inspired playground where Bellygom and friends celebrate local culture through photo spots, games and exclusive merchandise.

A Giant Bellygom Welcomes Visitors

At the Departure Hall of Terminal 3, a massive seven-metre-tall inflatable Bellygom stands among vibrant Peranakan-style shophouse displays, setting the stage for the festive celebration.

Visitors can take photos with Bellygom’s friends and larger-than-life replicas of beloved local icons, including colourful ice gem biscuits, a traditional kopi cup, and classic Peranakan tingkat tiffin carriers. Characters such as Ja-Ah Dochi the hedgehog, Daldal-Guri the raccoon and Malamala the yoga teacher add to the playful atmosphere.

Nearby, fans can also browse a Bellygom pop-up store offering themed merchandise including T-shirts, plush toys, lunch bags and keychains. Additional pop-up stores can be found at Terminal 3 Basement 2 (opposite Kopitiam) and Terminal 4 Level 2.

Bellygom Hawker Carnival

Another highlight of the event is the Bellygom Hawker Carnival, located in Terminal 3 opposite Check-in Row 11. The carnival features five hawker-inspired game stalls celebrating Singapore’s food culture.

One game recreates a Hokkien mee stall, where players step into a giant inflatable wok and catch ingredients blown through the air to “cook” the dish. Another stall features a traditional dessert-themed ball toss game inspired by local sweet treats.

Winners can walk away with prizes such as Bellygom plush toys and keychains, dessert vouchers including cheesecake from The JellyHearts, ice cream from Swensen’s at Changi Airport, or exclusive Changi Rewards merchandise.

To play the carnival games, visitors can redeem five carnival credits by spending S$30 at participating outlets in the public areas of Terminals 1 to 4 (S$80 for supermarket purchases) via the Changi App. Additional credits are available for Mastercard purchases or through direct purchase in the app.

Instagram-Ready Photo Spots

For more photo opportunities, visitors can head to Terminal 3 Basement 2, where themed installations recreate familiar Singapore neighbourhood scenes. Here, Bellygom and friends appear outside a nostalgic provision shop and kopitiam setting complete with a classic HDB void deck table, offering plenty of social-media-worthy backdrops.

Meanwhile, ST3PS at Terminal 3 has been transformed into a relaxing garden picnic space, providing a cosy area for visitors to unwind with Bellygom-themed décor.

Exclusive Bellygom Premiums

Fans who cannot get enough of Bellygom can also bring home exclusive premiums. Shoppers who spend S in a single receipt at participating outlets across Terminals 1 to 4 can purchase special Bellygom merchandise such as:

• Tote Bag – S.90
• Pouch with detachable straps – S.90 (available in cream or pink)

Spending S with Mastercard also qualifies shoppers to redeem a free Bellygom luggage tag.

Eligible purchases from 13 March onwards qualify for premium redemption, with collection starting from 20 March. Items can be collected from the Bellygom provision shop vending machines at Terminal 3 Basement 2.

Special Perks for Changi Rewards Members

Members of the Changi Rewards can enjoy additional perks during the campaign. From 13 March, members can redeem two exclusive Bellygom pouch designs from the rewards catalogue for 1,900 points.

On weekends from 14 March to 5 April, Bellygom will also make special meet-and-greet appearances around Terminal 3. Members who spot the mascot and show their Changi Rewards card via the app will receive a surprise gift, while new members who sign up on the spot will get complimentary carnival tokens.

Members who meet the qualifying spend for Bellygom premiums during this period can also enjoy a complimentary photo session with Bellygom, complete with a printed keepsake at ST3PS.

A Bellygom Wellness Experience

For a unique experience, Gold and Platinum Changi Rewards members can redeem passes to an exclusive Bellygom-themed yoga session on 4 April 2026 at ST3PS in Terminal 3.

Participants will enjoy a relaxing wellness session featuring a special appearance by Bellygom and receive a goodie bag worth S, including a Lululemon sports towel and carnival tokens.

Event passes can be redeemed using 3,000 Changi Rewards points via the rewards catalogue until 22 March 2026, while slots last.