NOBO Soy Launches in Singapore With a Fresh Take on a Classic Drink

Soy milk has long been a staple across Asia. From a quick cup at the kopitiam to something many of us grew up drinking at home, it is familiar, comforting and deeply rooted in everyday culture.

Now, a new player is looking to shake things up. NOBO Soy has officially launched in Singapore, bringing a fresh take to one of Asia’s most beloved plant milks. The brand comes from the team behind OATSIDE, the homegrown oat milk label that quickly became a favourite across cafes and households in Singapore. With NOBO Soy, the focus shifts to something even more familiar to Asian palates: soy milk.

Designed for a new generation of milk drinkers, NOBO Soy aims to rethink what soy milk can be. The range launches with two variants, NOBO Soy Original and NOBO Almond Soy, both crafted with clean ingredients and a focus on natural flavour.

NOBO Soy Original delivers a smooth and lightly roasted profile that highlights the natural taste of soybeans, while NOBO Almond Soy blends the same creamy soy base with dark roasted almond grounds for a nutty twist.

Both drinks are made without oils, emulsifiers or added protein powders. Instead, the brand focuses on the natural strength of soybeans, delivering around 4.2g of protein per 100ml while keeping sugar levels under 5g per 100ml. But beyond being just a drink, NOBO Soy is also about showing how soy milk can fit naturally into everyday lifestyles.

Soy milk has always been an incredibly versatile ingredient across Asian cuisine, appearing in everything from desserts to savoury dishes. With this launch, NOBO Soy is highlighting how soy milk can go beyond the glass and become part of a broader food experience.

To celebrate the launch, the brand hosted an intimate dining experience in collaboration with Senang Supper Club, where every dish on the menu incorporated NOBO Soy in some way.

The tasting menu reimagined familiar flavours through the lens of soy. Starters included pidan tofu with NOBO soy curd and century egg aioli, drunken eggplant with smoked NOBO soy and sambal balado, and Hokkaido scallops served with a delicate NOBO soy white curry.

The mains continued the theme with dishes such as rice simmered in NOBO soy congee, braised wagyu beef cheek with spiced soy and shiitake mushrooms, salted duck breast with ginger oil and aged tangerine peel, and Chinese broccoli with fermented black bean sauce.

Dessert brought the experience full circle with crispy fried NOBO soy paired with soy mousse, black sesame and hawthorn, followed by warm NOBO soy served alongside a classic Chinese doughnut.

The dinner was beautifully arranged, with each course thoughtfully highlighting how soy milk could be used beyond its usual form. Rather than overpowering the dishes, the soy added subtle creaminess and depth, showing just how versatile the ingredient can be.

Adding another layer to the launch, NOBO Soy has also collaborated with Vietnamese fashion label CHAUTFIFTH on a limited edition handbag inspired by the brand’s signature soy bean character. The playful soy bean shaped bag brings the brand’s design philosophy to life, turning a humble ingredient into something bold, expressive and instantly recognisable.

The bag will launch on 16 March and will be available while stocks last, marking an unexpected crossover between food, culture and fashion.

NOBO Soy is now available in Singapore in both 1L and portable 180ml formats across major retailers including FairPrice and 7 Eleven, as well as online.

For more information, visit NOBO Soy’s website here.