Hello Kitty is embracing a bold new aesthetic this Valentine’s Day with the launch of the exclusive “Black Series” collection in Singapore. Known globally for her signature sweet and pastel “kawaii” style, the beloved Sanrio character takes a dramatic turn with a sleek, all-black reinterpretation that blends minimalism with high-art appeal.
Launching on 11 February, the Hello Kitty “Black Series” marks its Southeast Asia debut and the third release in Asia, following earlier launches in Japan and Korea.
A High-Art Reimagining of an Icon
The collection is a collaboration between Japanese underground lifestyle label ONE TODAY and Sanrio’s Hello Kitty. Conceived by Mikio Suzuki, Chief Design Officer at ONE TODAY, the series reimagines the iconic character through a more mature and contemporary lens.
Suzuki, a graduate of Tokyo Zokei University, has built a distinguished career in Japan’s advertising industry, holding senior roles in art direction, creative design and film. Since 2013, he has led collaborations with character IP licensors, transforming animated icons into fashion-forward and artistic expressions aimed at adult audiences.
With the “Black Series,” Suzuki presents Hello Kitty in a striking monochromatic form. The collection features sleek, all-black figurines adorned with bold motifs inspired by the themes of “Heart,” “Black,” and “Love.” The result is a refined reinterpretation that transcends traditional toy design, positioning the figurines as collectible art pieces for serious fans and design enthusiasts alike.
Minimalist Design, Premium Finish
Each figurine stands at 20cm tall and is crafted from premium PVC with a smooth matte finish. Emphasising silhouette and form over decorative detail, the tactile surface enhances the sculptural quality of the piece, reinforcing its sophisticated aesthetic.
Release Details in Singapore
Priced at SGD 229.90 (approximately USD 181.19) per figurine, the Hello Kitty “Black Series” will be available at selected ActionCity stores across Singapore:
- ActionCity Bugis Junction
- ActionCity Jewel Changi Airport
- ActionCity Marina Bay Sands
- ActionCity Takashimaya
- ActionCity VivoCity
- BLAXK by ActionCity (Funan)
The collection will also be available for purchase online via the ActionCity website.
