K-culture fans in Singapore can look forward to an exciting three-day celebration as the Korea Tourism Organization (KTO) brings back Korea Travel Fair 2026 from 6 to 8 March 2026 at Plaza Singapura. Running daily from 10:30am to 9:00pm, the highly anticipated annual event promises immersive cultural experiences, exclusive travel deals, celebrity appearances, and hands-on workshops, all under one roof.
Following last year’s milestone celebration of 50 years of diplomatic ties between Korea and Singapore, this year’s edition takes things to the next level with a dynamic showcase designed to inspire travellers of all ages.
A One-Stop Gateway to Korea
The Korea Travel Fair has become a key calendar highlight for Singaporeans eager to explore Korea’s diverse destinations. More than 20 exhibitors will be participating this year, including Regional Tourism Organizations (RTOs) from Jeju, Busan, and Gangwon, alongside major travel agencies such as ASA Holidays, Chan Brothers Travel, CTC Travel, EU Holidays, Hong Thai Travel, Jun-Air Travel, L.G.E Travel, Nam Ho Travel, SA Tours, Super Travels, and WTS Travel.
Visitors can expect limited-time travel promotions and exclusive event-only packages, with bookings eligible for gift redemptions.
Discover Korea, One Region at a Time
Each participating region offers a distinct flavour of Korea:
- Jeju – Known as the Island of Natural Wonders, Jeju captivates with its volcanic landscapes, UNESCO World Heritage sites, and lush tangerine orchards.
- Busan – Korea’s vibrant coastal metropolis blends scenic beaches, bustling street markets, and a dynamic seafood culture.
- Gangwon – Where mountains meet the sea, Gangwon offers alpine landscapes, scenic hiking trails, and tranquil nature retreats.
Dedicated RTO booths will highlight signature experiences, recommended travel routes, and exclusive promotions for each region.
Immersive K-Culture Across Three Zones
Beyond travel deals, the fair delivers a full sensory experience across food, beauty, and wellness.
K-Food Takes Centre Stage
At the “Colours of Korea: K-Travel Energy Finder,” visitors can discover their ideal Korean destination while exploring representative dishes from 10 regions. Participants will receive a personalised result slip and a K-food promotional voucher from SEORAE.
Food lovers can also enjoy tastings and on-site sales at the SEORAE JIB food truck, while Sunday’s Celebrity Chef Showcase (8 March) will feature live culinary demonstrations.
Glow Up, K-Style
The K-Beauty Zone will spotlight skincare consultations by INNISFREE and interactive experiences by BEAUTY PLAY. Daily live demonstrations by BEAUTY PLAY and JUNGSAEMMOOL will showcase the latest Korean skincare routines and makeup trends.
Power Up with K-Wellness
KOLMAR, a proud KTO partner, will introduce a dedicated K-Wellness Room at the Main Atrium and an activation zone at The Alley. Visitors can enjoy promotions on CONDITION products, participate in a three-step stamp mission for a sure-win lucky dip, and stand a chance to win bonus prizes by sharing photos taken at the Ji Chang-wook photo zone on social media.
Hands-On Workshops and Creative Experiences
Creativity takes centre stage with a diverse line-up of workshops inspired by Korean culture.
Highlights include:
- Shoe Charm Making Workshop by MY CHOI (6 March)
- Paper Flower Making Workshop by FLOFI (7 March), perfect for International Women’s Day gifts
- Norigae Making Workshop by SUUM KNOT
- Jeju-Themed DIY Musical Box Workshop
- Gwangan Bridge Colouring Workshop by Busan Tourism Organization
- DIY Hand Fan Sticker Decoration Workshop by Gangwon State
These interactive sessions offer visitors a chance to craft personalised keepsakes inspired by Korea’s regional charm.
Star Power at the Opening Ceremony
The fair’s Opening Ceremony on 7 March will feature a special appearance by Hallyu star Ji Chang-wook, underscoring the powerful connection between Korean pop culture and travel.
The ceremony will also include a welcome address by KTO and His Excellency Hong Jin-wook, Ambassador of the Republic of Korea to Singapore, followed by a high-energy performance from the hit Korean musical Dream High.
Based on the beloved drama, Dream High will run throughout the three-day fair ahead of its Seoul production of Dream High Reboot (Season 3) from 18 July to 27 September 2026.
Ji Chang-wook will also host a special Celebrity Travel Talk, where he will share personal travel stories, recommend must-visit destinations, and spotlight iconic Korean dishes. The actor, known for dramas such as Healer, The K2, The Worst of Evil, and The Manipulated, is set to star in upcoming projects The Scandal and Colony in 2026.
Culinary Showcase: A Feast for the Senses
On 8 March, food enthusiasts can catch a live Culinary Showcase featuring celebrated chefs Jung Ji-sun and Jung Ho-young from Chef & My Fridge and Culinary Class Wars. The chefs will present signature dishes while sharing insights into Korea’s vibrant culinary scene.
Complete, Collect and Win
Visitors can take part in the Boarding Pass Challenge, completing five interactive touchpoints to redeem a specially curated gift. Daily lucky draws will also offer attractive prizes, including luggage, dining vouchers, and even round-trip air tickets to Korea for two.
Admission to Korea Travel Fair 2026 is free
