BOSS The Collection Debuts First-Ever Pop-Up at Paragon to Celebrate 101 Years of Fragrance and Style

This July, BOSS Fragrances marks its 101st anniversary with a luxurious multi-sensory showcase at the brand’s first-ever pop-up in Singapore. From 26 to 31 July 2025, visitors can experience BOSS The Collection at the Paragon Orchard Lobby, where scent, style, and bespoke experiences come together in a celebration of modern elegance.

Inspired by the sartorial codes of the BOSS man and woman, BOSS The Collection features 15 distinctive scents designed as an olfactory wardrobe, translating iconic garments into fragrances that reflect confidence, versatility, and timeless sophistication. Each Eau De Parfum ($330) or Eau De Intense ($390) offers a rich, wearable signature for every mood, from crisp and bold to warm and sensual.

Exclusive Pop-Up Experiences at Paragon Orchard

Step into a world where perfumery meets craftsmanship—and be treated to a host of immersive activities:

• Live Bottle Engraving
  Customise your BOSS fragrance purchase with complimentary live engraving by an on-site artist.
  🕒 26–27 July, 2–5pm | 30–31 July, 6–9pm
• Whisky Cocktail Pairings
  Enjoy cocktails inspired by The Collection’s signature ingredients, in collaboration with Lunì, Southeast Asia’s first scent-focused bar.
  🕒 27 July, 2–5pm | 31 July, 6–9pm
• Complimentary Discovery Vials
  Pre-register here and receive two personalised fragrance samples tailored to your style. (While stocks last)

Pop-Up Details

• 26–31 July 2025
• 10:00am – 9:00pm daily
• Paragon Orchard Lobby, 290 Orchard Road, Singapore 238859

Perfumery Meets Mixology at Lunì: 1 August – 7 September 2025

The celebration continues at Lunì – Scent, Bar & Kitchen, where scent meets taste in a bespoke cocktail menu inspired by BOSS The Collection fragrances. Each cocktail () is designed to evoke emotion through flavour and fragrance:

• Exhilarating Vanilla – A warm, rich Old Fashioned with vanilla tones
• Fearless Pepper – A smoky, bold twist on the classic
• Invincible Bergamot – A bright Whisky Sour with citrus flair
• Sensual Geranium – A fragrant Collins infused with floral notes
• Wild Violet – A delicate, rosewater-kissed highball

All cocktail purchases at Lunì come with a complimentary BOSS fragrance vial, while stocks last.