In conjunction with Universal Pictures’ live-action reimagining of DreamWorks Animation’s How to Train Your Dragon, Singapore’s homegrown beverage brand Yeo Hiap Seng (Yeo’s) unveiled an exclusive limited-edition drink series called “Quench Your Dragon Thirst.”
This special collection pays homage to the beloved dragon franchise with three Yeo’s fan-favourites featuring iconic dragons, Toothless, Monstrous Nightmare, and Gronckle.
Each beverage reflects the essence of its dragon counterpart:
- Yeo’s Chrysanthemum Tea (Toothless): A gentle floral brew symbolising loyalty and quiet strength.
- Yeo’s First Harvest Green Tea (Monstrous Nightmare): Bold and fiery, mirroring the dragon’s fierce spirit.
- Yeo’s Immuno Soy Milk (Gronckle): Nourishing and heartwarming, representing steadfastness and warmth.
“This collaboration is more than just a product launch—it’s a celebration of imagination, courage, and the timeless joy of storytelling. We’re inviting fans to rediscover Yeo’s through the adventurous spirit of How to Train Your Dragon.” Shared Alex Chen, Head of Marketing and Business Development at Yeo’s Singapore.
To amplify the excitement, Yeo’s is rolling out a nationwide campaign with multiple activations:
- In-store Lucky Draws: Weekly prizes including movie tickets and passes to Universal Studios Singapore for shoppers who spend at least $6 on the limited-edition drinks.
- Sampling Events: Try the new beverages at selected supermarkets.
- Instagram Contest: Join an online dragon quest for a chance to win exclusive merchandise and limited-edition packs.
The campaign coincides with the theatrical release of How to Train Your Dragon on 11 June 2025, directed by Dean DeBlois and starring Mason Thames, Nico Parker, and Gerard Butler. The film brings the beloved animated saga into a live-action world, telling the story of Viking teen Hiccup and his unlikely friendship with the dragon Toothless.
