YOTEL Tokyo Ginza Officially Opens with Grand Celebration — Frasers Hospitality’s First Ground-Up Investment in Japan

YOTEL has landed in Japan with the grand opening of YOTEL Tokyo Ginza, the brand’s first ground-up development and investment in the country through a partnership with Frasers Hospitality. Officially launched on 9 June 2025, the immersive event marked the debut of YOTEL’s futuristic design and tech-driven hospitality in the heart of Tokyo’s iconic Ginza district.

‘YOTEL to the World: Non-Stop’ – A Global Party Experience

Over 200 guests – including media, influencers, and corporate partners – were treated to an immersive, multi-sensory celebration themed “YOTEL to the World: Non-Stop.” Guests collected “passport stamps” while exploring city-themed hotel room activations that showcased YOTEL’s space-smart features, mood lighting, and signature SmartBed.

Highlights included:

Midnight in Manhattan: A glamorous sleepover scene with oversized props and a photobooth
Ginza Game Room: A neon-lit arcade throwback to retro Japanese gaming
Southeast Asia Oasis: SmartBed massages with tropical refreshments
Urban Jungle Convenience: A product showcase from YOTEL’s beauty partner
Artist in Residence: Digital art by Mio Furukawa, specially created for the hotel

A Cultural Fusion of East and West

The evening opened with a traditional Japanese drum performance, followed by speeches from key leaders including Panote Sirivadhanabhakdi, Group CEO of Frasers Property; Hubert Viriot, CEO of YOTEL; and Eu Chin Fen, CEO of Frasers Hospitality. A symbolic Kagami Biraki (sake barrel ceremony) underscored YOTEL’s respect for Japan’s rich heritage while introducing its disruptive hospitality concept to the APAC market.

Nightlife Vibes at Komyuniti

The celebration continued at Komyuniti, the hotel’s first-floor bar and restaurant, with guests enjoying international bites and signature cocktails inspired by YOTEL’s global footprint. DJs Matcha and Una delivered a high-energy B2B set of house, tech house, and disco — giving the night a bold Ginza-meets-global twist.