[Promo Alert] Asahi Super Dry Partners with TERADAMOKEI for Exclusive LNY Packaging Design

In a bold move for their Lunar New Year celebrations, Japanese beer brand, Asahi Super Dry, has partnered with Japanese model kit art project TERADAMOKEI to release limited-edition packaging for the festive season, incorporating TERADAMOKEI’s signature 1:100 scale Model Kit concept into the design.

The limited-edition cans feature intricate details that seek to bring a vibrant Lunar New Year social scene to life. Key elements include depictions of friends celebrating, Asahi Super Dry glassware, festive decorations, and speech bubbles symbolizing online and offline connections.

The design pays tribute to the beer’s core ingredients, barley and hops, while blending Lunar New Year red with the sleek silver of Asahi Super Dry for a modern, dynamic aesthetic.

TERADAMOKEI, an art project founded in 2011 by award-winning architect and designer Naoki Terada, is renowned for redefining the model kit genre by focusing on human scenes and using sustainable paper materials.

Speaking about the collaboration, Terada said, “Our work is all about sharing the joy of creation through Model Kits, and knowing that this design will inspire festive fun is deeply rewarding.”

Limited-Edition Cans and Exclusive Red Packet Sets

The Asahi Super Dry Lunar New Year cans is now available at major supermarket retailers islandwide, as well as online at RedMart and Shopee.

For added festive cheer, customers can receive an exclusive Asahi Super Dry x TERADAMOKEI red packet set, complete with a Model Kit sticker pack for personal customisation. The red packet sets are available with the purchase of a six-pack of 330ml Asahi Super Dry cans at participating supermarkets, while stocks last.

Roving Roadshows to Celebrate Lunar New Year

To bring the festive spirit to life, Asahi Super Dry will host a series of interactive roadshows across Singapore. These events will feature special discounts, flash deals, and exclusive merchandise. Details of the roadshow schedule are as follows: