TikTok Elevates 11.11 Shopping with Shoppertainment Spotlighting POP MART, the Brand Behind The Labubu Craze

This Singles’ Day, TikTok is looking to take online shopping in Singapore to the next level with its “shoppertainment” model—an interactive blend of live shopping and entertainment that makes purchasing more enjoyable. You have to try it for yourself to experience what it is like and 11.11 is the perfect time to get started as TikTok Shop is rolling out cashback deals, lively livestreams with top creators, and new perks.

We just tested shopping on the official POP MART SG store and had fun watching all the live selling going on TikTok while browsing through the toy collectibles at POP MART.

Online shopping can be a quiet, lonely experience and it does not need to be so. You can engage with sellers and other shoppers online in live channels to discuss what are some of the best deals or just seek their opinion about an item you are considering.

Enhanced Shopping Features and Cashback Offers

TikTok has introduced a cashback program offering 20% and 80% flash cashbacks, allowing users to save significantly on their purchases. Additional perks include free shipping and flexible “change of mind” returns, adding more convenience to users’ shopping journeys.

Super Brand Day with POP MART

From November 12-14, TikTok Shop will spotlight POP MART’s collectible items through its Super Brand Day in Singapore. Fans can anticipate live shopping sessions showcasing new releases and popular collections.

In addition, a POP MART giveaway will run until November 11 on TikTok’s social accounts, offering users a chance to win coveted collectibles.

Celebrity Livestreams with Naomi Neo, Jamie Chua, and Joanne Peh

Popular Singaporean creators like Naomi Neo, Jamie Chua, and Joanne Peh will host live sessions, engaging audiences with real-time product demos, exclusive deals, and a new way to interact with popular products.

Spotlight on Local 11.11 Sellers

Several brands on TikTok Shop are gaining traction this 11.11 season:

• Sigi Skin (@sigiskin): A skincare brand promoting inclusivity and confidence, Sigi Skin uses TikTok to share skin-positive content and practical advice on skin health.
• Milkforbubs (@milkforbubs): Founded by Nisa, Milkforbubs supports mothers in their breastfeeding journey with nutrient-rich cookies, granolas, and brownies designed for new moms.
• Fortune Cat (@fortunecat_sg): A brand featuring intricately designed Kane Mochi Fortune Cats, these collectibles embody Singapore’s cultural heritage, bringing luck and charm into the homes of collectors.

Happy shopping!